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Write You - 10 Ways to Promote Your Business Using Mass Media
In Real Estate Marketing, Aim for the Response
While working in the direct mail industry for a company whose clientele was 75% real estate, I witnessed the production and distribution of more than 70,000 real estate marketing pieces each week.A common but unfortunate trend I noticed was the overburdening of marketing messages. In other words, many of the marketers wanted their messages to do more than they were capable of doing.I'll elaborate. But first, a quick marketing primer:Creating an effective marketing message usually calls for a three-step approach. You must define your audience, your goal and, ultimately, your message — in that order.1. Define your audience Who are you marketing your services to? Who are you hoping to motivate and persuade? Sure, you want to reach homeowners or homebuyers — but get more specific than that.Go beyond the obvious. Take notes about each client you work with and then compile the notes. Review them prior to each marketing project you undertake.Create a mental picture of your typical prospects. Visualize them in your mind's eye. What do they look like? What do they want? What fears wake them in the night? What happiness do the
r>3) Presentation folders, invoices, fax cover sheets and calendarsWhile working in the direct mail industry for a company whose clientele was 75% real estate, I witnessed the production and distribution of more than 70,000 real estate marketing pieces each week.A common but unfortunate trend I noticed was the overburdening of marketing messages. In other words, many of the marketers wanted their messages to do more than they were capable of doing.I'll elaborate. But first, a quick marketing primer:Creating an effective marketing message usually calls for a three-step approach. You must define your audience, your goal and, ultimately, your message — in that order.1. Define your audience Who are you marketing your services to? Who are you hoping to motivate and persuade? Sure, you want to reach homeowners or homebuyers — but get more specific than that.Go beyond the obvious. Take notes about each client you work with and then compile the notes. Review them prior to each marketing project you undertake.Create a mental picture of your typical prospects. Visualize them in your mind's eye. What do they look like? What do they want? What fears wake them in the night? What happiness do the
4) Bumper stickers, window stickers
5) Phone system ‘infomercial’ about your company for clients on-hold
7) ‘Grass Roots’ Advertising
Nothing beats the basic "meet and greet" or "smile and a hand-shake." Get your name out in the business community. Check online and the local newspapers for business networking groups. Your local Chamber of Commerce would be a good place to start. Talk to community leaders, private business schools, and associations about business programs and events in your area.
8) Press Release Advertising
PR is popular because it is cost-effective and it works. Sending out a press release is just one example of free PR. There are many reasons for sending out a release: introducing a new product or service, celebrating an anniversary, winning an award, reaching a milestone and so on. Doing this on a regular basis is key to keeping your name in front of your customers and prospects' eyes and being on the top of their mind when it comes to awareness. Popular forms of PR for the World Wide Web and print are; Writing Articles, Newsletters, Letters to the Editor, Online Forum and Blog Participation and offering Free Reports or (white papers).
If you know how to craft your own press release there are many free outlets on the Web to broadcast
Why Affiliate Marketing is the Future
Simply put Affiliate Marketing is the future because traditional advertising is dead and dying. Oh the honchos on Madison Avenue will tell you other wise – but the fact of the matter is, Affiliate Marketing is the most successful, the most powerful way to directly reach consumers, who are already in a position to buy.Add to that new devices and new media channels like On-Demand and TIVO, and people are becoming more and more capable of programming their own access to media, be that news or entertainment in their own time frames and own schedules. Traditional advertising, especially on Television will no longer be able to reach people.On the other hand, more and more people have grown comfortable shopping online. A recent study found that 19% of all people who use the Internet use it to purchase a product at least once per week. The current estimate of online shoppers is over 60 million, and that number is expected to double to over 130 million in the next 5 years. That represents a major and growing market that advertisers want to reach. The first wave of the generation that grow up with the internet has now entered the job market, and has th
Never rely on search engine traffic to support the bulk of your marketing efforts. The risk of doing this a greater than you think.Simply put Affiliate Marketing is the future because traditional advertising is dead and dying. Oh the honchos on Madison Avenue will tell you other wise – but the fact of the matter is, Affiliate Marketing is the most successful, the most powerful way to directly reach consumers, who are already in a position to buy.Add to that new devices and new media channels like On-Demand and TIVO, and people are becoming more and more capable of programming their own access to media, be that news or entertainment in their own time frames and own schedules. Traditional advertising, especially on Television will no longer be able to reach people.On the other hand, more and more people have grown comfortable shopping online. A recent study found that 19% of all people who use the Internet use it to purchase a product at least once per week. The current estimate of online shoppers is over 60 million, and that number is expected to double to over 130 million in the next 5 years. That represents a major and growing market that advertisers want to reach. The first wave of the generation that grow up with the internet has now entered the job market, and has th
Search engines are constantly changing and evolving to stay one step ahead of spammers and unethical optimization practices. Recently, thousands of Web sites that were #1 in the Google search engine for many years suddenly found themselves on page 10, 20, 30 or worse.(This actually happened in September through early November 2005 due to a change in the Google algorithm.)
It is crucial to remember that your "natural rankings" or "non-paid page placement results" in the major search engines of Google, Yahoo, MSN, AOL and Ask Jeeves are free. Search engines do not guarantee the inclusion of any Web site in its search results.
That's why a solid marketing plan will have diversity. In today’s advertising universe, media channels are converging. Television, radio and print are driving viewers to Web sites and Web sites are becoming 24/7 advertising mediums that supports them all. The World Wide Web allows us to re-experience commercials, music, messages and imagery.
The news media outlets and commercial broadcast companies use the World Wide Web to extend their reach into our homes and businesses. For example, after every HBO special of Rome, they drive viewers to the HBO series Web site to see additional clips and features. Fox Broadcasting did this with their popular military series "Over There."
Think about it – the World Wide Web supports and extends 99.9% of all mass media communication including the federal, state and local governments. From the Wall Street Journal to the White House, Web sites have proliferated at an incredible rate of 10,000 new Web sites a day.
Global businesses are competing 24/7 for their fair-share of your attention with millions of dollars at stake. How in the world can small businesses compete? Fortunately emerging technologies and the Internet have helped level the playing field. Small business has a distinct advantage when targeting regional niche markets using mass media. Here’s how…/p>
1) Placing Ads in Print Media
Basically there are two kinds of print advertising; newspapers and magazines ‘classified and display’. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size depending on the publication.
Advertising in the print media can be expensive, and for most home businesses it won't be economical. This is where you can really benefit from the expertise of a media or public relations specialist. My company contracted with David Rourk of www.rourkpr.com. David knows where my ad is going to get the most bang-for-the-buck. He also knows which local, regional or national publications reach the client base I want to target.
2) Buying Radio advertising
Once your business grows to a decent size, you may consider buying some radio time. But ad-buyer beware! You could get a big response. Maybe a little too big! Thanks to the immediacy of radio, you could get mobbed the next day, so make sure you have a support system in place to handle multiple inquires via the phone, Web site, emails and walk-ins. If you have a Webmaster or you can do this yourself, load a digital copy of your radio commercial in your Website for your customers to revisit. I did this for of my Web clients, Easy Money Now, featuring multiple radio and TV commercials. http://www.easymoneynow.com/tv_radio.htm
3) Advertising on the Television
Unless your business is getting big, this would be a bad idea. You'd have trouble producing and airing an ad even on local cable channels for less than $5,000. Of course, if there's a market for your product and you've got the budget for this, you could take the plunge and make a mint. Purchasing air-time or ‘media buys’ is a tricky business. Again, this is best left to a professional who has your best interests in mind. A public relations or advertising professional knows the best station and time slot in which to place your commercial. If you have a Webmaster or you can do this yourself, load a digital copy of your commercial in your Website for your customers to revisit.
4) Advertising on Billboards
If you do this right, a billboard campaign can be very effective. Billboard ads are relatively expensive, but they do generally stay up for a long time,and they can be specifically targeted to an area. Phone numbers and addresses are pretty useless, whereas your Web site address will extend your reach providing your URL or domain name is easy to spell and remember. If you have a domain name that is difficult to remember, consider acquiring a second domain name for advertising purposes. For example, www.baycreekgolfclub.com uses www.baycreek.net.
5) Advertising at the movies
One type of advertising that often gets overlooked is cinema advertising. If you arrive to the cinema early, you'll see local business ads followed by big-budget ads. This can be a great place to advertise relatively inexpensively in quite a high-profile way. Contact your local cinema chain and compare advertising rates.
6) Organic Advertising
There are multiple types of collateral advertising that help "brand" your business. These include printing, stamping or embroidering your business name and Web address on the following;
1) Pens, pencils, coffee mugs, coulees
2) Golf shorts, t-shirts and ball caps
3) Presentation folders, invoices, fax cover sheets and calendars
4) Bumper stickers, window stickers
5) Phone system ‘infomercial’ about your company for clients on-hold
7) ‘Grass Roots’ Advertising
Nothing beats the basic "meet and greet" or "smile and a hand-shake." Get your name out in the business community. Check online and the local newspapers for business networking groups. Your local Chamber of Commerce would be a good place to start. Talk to community leaders, private business schools, and associations about business programs and events in your area.
8) Press Release Advertising
PR is popular because it is cost-effective and it works. Sending out a press release is just one example of free PR. There are many reasons for sending out a release: introducing a new product or service, celebrating an anniversary, winning an award, reaching a milestone and so on. Doing this on a regular basis is key to keeping your name in front of your customers and prospects' eyes and being on the top of their mind when it comes to awareness. Popular forms of PR for the World Wide Web and print are; Writing Articles, Newsletters, Letters to the Editor, Online Forum and Blog Participation and offering Free Reports or (white papers).
If you know how to craft your own press release there are many free outlets on the Web to broadcast
Medical Billing - EA0 Record Fields 1 Through 9
When doing medical billing of claims by electronic means, the EA0 record that gets transmitted is one of the largest records in a claim file, containing 55 unique fields that need to be sent. These fields give the payer information about the claim itself including when the condition was diagnosed to what the condition is, indicated by a number of very cryptic codes. We're going to be starting a multi part series on the EA0 record with this article.EA0 field 1, positions 1 - 3, is the record type, which needs to be filled with EA0. Anything else in this field and the claim will be denied.EA0 field 2, positions 4 - 5, is reserved for future use. Like all the other fields in NSF 3.01 specifications, it is unlikely that this field will ever be used if it hasn't by now.EA0 field 3, positions 6 - 22, is the patient ID number. This number must match the patient ID number transmitted in the CA0, DA0 and all other records being sent that contain patient information.EA0 field 4, position 23, is the condition employment related field. This is an indicator that tells the payer if the problem with the patient is something that was caused by, or rela
Fox Broadcasting did this with their popular military series "Over There."When doing medical billing of claims by electronic means, the EA0 record that gets transmitted is one of the largest records in a claim file, containing 55 unique fields that need to be sent. These fields give the payer information about the claim itself including when the condition was diagnosed to what the condition is, indicated by a number of very cryptic codes. We're going to be starting a multi part series on the EA0 record with this article.EA0 field 1, positions 1 - 3, is the record type, which needs to be filled with EA0. Anything else in this field and the claim will be denied.EA0 field 2, positions 4 - 5, is reserved for future use. Like all the other fields in NSF 3.01 specifications, it is unlikely that this field will ever be used if it hasn't by now.EA0 field 3, positions 6 - 22, is the patient ID number. This number must match the patient ID number transmitted in the CA0, DA0 and all other records being sent that contain patient information.EA0 field 4, position 23, is the condition employment related field. This is an indicator that tells the payer if the problem with the patient is something that was caused by, or rela
Think about it – the World Wide Web supports and extends 99.9% of all mass media communication including the federal, state and local governments. From the Wall Street Journal to the White House, Web sites have proliferated at an incredible rate of 10,000 new Web sites a day.
Global businesses are competing 24/7 for their fair-share of your attention with millions of dollars at stake. How in the world can small businesses compete? Fortunately emerging technologies and the Internet have helped level the playing field. Small business has a distinct advantage when targeting regional niche markets using mass media. Here’s how…/p>
1) Placing Ads in Print Media
Basically there are two kinds of print advertising; newspapers and magazines ‘classified and display’. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size depending on the publication.
Advertising in the print media can be expensive, and for most home businesses it won't be economical. This is where you can really benefit from the expertise of a media or public relations specialist. My company contracted with David Rourk of www.rourkpr.com. David knows where my ad is going to get the most bang-for-the-buck. He also knows which local, regional or national publications reach the client base I want to target.
2) Buying Radio advertising
Once your business grows to a decent size, you may consider buying some radio time. But ad-buyer beware! You could get a big response. Maybe a little too big! Thanks to the immediacy of radio, you could get mobbed the next day, so make sure you have a support system in place to handle multiple inquires via the phone, Web site, emails and walk-ins. If you have a Webmaster or you can do this yourself, load a digital copy of your radio commercial in your Website for your customers to revisit. I did this for of my Web clients, Easy Money Now, featuring multiple radio and TV commercials. http://www.easymoneynow.com/tv_radio.htm
3) Advertising on the Television
Unless your business is getting big, this would be a bad idea. You'd have trouble producing and airing an ad even on local cable channels for less than $5,000. Of course, if there's a market for your product and you've got the budget for this, you could take the plunge and make a mint. Purchasing air-time or ‘media buys’ is a tricky business. Again, this is best left to a professional who has your best interests in mind. A public relations or advertising professional knows the best station and time slot in which to place your commercial. If you have a Webmaster or you can do this yourself, load a digital copy of your commercial in your Website for your customers to revisit.
4) Advertising on Billboards
If you do this right, a billboard campaign can be very effective. Billboard ads are relatively expensive, but they do generally stay up for a long time,and they can be specifically targeted to an area. Phone numbers and addresses are pretty useless, whereas your Web site address will extend your reach providing your URL or domain name is easy to spell and remember. If you have a domain name that is difficult to remember, consider acquiring a second domain name for advertising purposes. For example, www.baycreekgolfclub.com uses www.baycreek.net.
5) Advertising at the movies
One type of advertising that often gets overlooked is cinema advertising. If you arrive to the cinema early, you'll see local business ads followed by big-budget ads. This can be a great place to advertise relatively inexpensively in quite a high-profile way. Contact your local cinema chain and compare advertising rates.
6) Organic Advertising
There are multiple types of collateral advertising that help "brand" your business. These include printing, stamping or embroidering your business name and Web address on the following;
1) Pens, pencils, coffee mugs, coulees
2) Golf shorts, t-shirts and ball caps
3) Presentation folders, invoices, fax cover sheets and calendars
4) Bumper stickers, window stickers
5) Phone system ‘infomercial’ about your company for clients on-hold
7) ‘Grass Roots’ Advertising
Nothing beats the basic "meet and greet" or "smile and a hand-shake." Get your name out in the business community. Check online and the local newspapers for business networking groups. Your local Chamber of Commerce would be a good place to start. Talk to community leaders, private business schools, and associations about business programs and events in your area.
8) Press Release Advertising
PR is popular because it is cost-effective and it works. Sending out a press release is just one example of free PR. There are many reasons for sending out a release: introducing a new product or service, celebrating an anniversary, winning an award, reaching a milestone and so on. Doing this on a regular basis is key to keeping your name in front of your customers and prospects' eyes and being on the top of their mind when it comes to awareness. Popular forms of PR for the World Wide Web and print are; Writing Articles, Newsletters, Letters to the Editor, Online Forum and Blog Participation and offering Free Reports or (white papers).
If you know how to craft your own press release there are many free outlets on the Web to broadcast
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading a PS is a donor looking for information. And that’s your opportunity.According to direct mail consultant Allyn Kramer, there are five “hot spots” in your direct mail packages where readers look first. Here they are, in order:1. Outside envelope 2. Brochure headline 3. Inside address (who the letter is going to) 4. Signature line (who the letter is from) 5. PostscriptSince the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas. Re-phrase your ask in a new way Reiterate the deadline for the member’s gift, if there is one Point the donor to your website to make an online donation Invite donors to refer you to a friend who may support your organization Invite the donor to complete
He also knows which local, regional or national publications reach the client base I want to target.Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading a PS is a donor looking for information. And that’s your opportunity.According to direct mail consultant Allyn Kramer, there are five “hot spots” in your direct mail packages where readers look first. Here they are, in order:1. Outside envelope 2. Brochure headline 3. Inside address (who the letter is going to) 4. Signature line (who the letter is from) 5. PostscriptSince the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas. Re-phrase your ask in a new way Reiterate the deadline for the member’s gift, if there is one Point the donor to your website to make an online donation Invite donors to refer you to a friend who may support your organization Invite the donor to complete
2) Buying Radio advertising
Once your business grows to a decent size, you may consider buying some radio time. But ad-buyer beware! You could get a big response. Maybe a little too big! Thanks to the immediacy of radio, you could get mobbed the next day, so make sure you have a support system in place to handle multiple inquires via the phone, Web site, emails and walk-ins. If you have a Webmaster or you can do this yourself, load a digital copy of your radio commercial in your Website for your customers to revisit. I did this for of my Web clients, Easy Money Now, featuring multiple radio and TV commercials. http://www.easymoneynow.com/tv_radio.htm
3) Advertising on the Television
Unless your business is getting big, this would be a bad idea. You'd have trouble producing and airing an ad even on local cable channels for less than $5,000. Of course, if there's a market for your product and you've got the budget for this, you could take the plunge and make a mint. Purchasing air-time or ‘media buys’ is a tricky business. Again, this is best left to a professional who has your best interests in mind. A public relations or advertising professional knows the best station and time slot in which to place your commercial. If you have a Webmaster or you can do this yourself, load a digital copy of your commercial in your Website for your customers to revisit.
4) Advertising on Billboards
If you do this right, a billboard campaign can be very effective. Billboard ads are relatively expensive, but they do generally stay up for a long time,and they can be specifically targeted to an area. Phone numbers and addresses are pretty useless, whereas your Web site address will extend your reach providing your URL or domain name is easy to spell and remember. If you have a domain name that is difficult to remember, consider acquiring a second domain name for advertising purposes. For example, www.baycreekgolfclub.com uses www.baycreek.net.
5) Advertising at the movies
One type of advertising that often gets overlooked is cinema advertising. If you arrive to the cinema early, you'll see local business ads followed by big-budget ads. This can be a great place to advertise relatively inexpensively in quite a high-profile way. Contact your local cinema chain and compare advertising rates.
6) Organic Advertising
There are multiple types of collateral advertising that help "brand" your business. These include printing, stamping or embroidering your business name and Web address on the following;
1) Pens, pencils, coffee mugs, coulees
2) Golf shorts, t-shirts and ball caps
3) Presentation folders, invoices, fax cover sheets and calendars
4) Bumper stickers, window stickers
5) Phone system ‘infomercial’ about your company for clients on-hold
7) ‘Grass Roots’ Advertising
Nothing beats the basic "meet and greet" or "smile and a hand-shake." Get your name out in the business community. Check online and the local newspapers for business networking groups. Your local Chamber of Commerce would be a good place to start. Talk to community leaders, private business schools, and associations about business programs and events in your area.
8) Press Release Advertising
PR is popular because it is cost-effective and it works. Sending out a press release is just one example of free PR. There are many reasons for sending out a release: introducing a new product or service, celebrating an anniversary, winning an award, reaching a milestone and so on. Doing this on a regular basis is key to keeping your name in front of your customers and prospects' eyes and being on the top of their mind when it comes to awareness. Popular forms of PR for the World Wide Web and print are; Writing Articles, Newsletters, Letters to the Editor, Online Forum and Blog Participation and offering Free Reports or (white papers).
If you know how to craft your own press release there are many free outlets on the Web to broadcast
Compensation Resources, Inc. Releases Its 2005 Year-End Compensation Survey
Upper Saddle River, N.J. - November 2005 - Compensation Resources, Inc. (CRI) has released the results of its 2005 Year-End Compensation Survey. The purpose of this study was to obtain compensation data used for trending and planning purposes at companies of all sizes and shapes. Data was compiled from survey questions that were developed by CRI and distributed to companies in 16 industrial classifications, in addition to Not-for-Profit organizations. The survey sampled year-end compensation data from a variety of organizations, collected in October and November 2005.Results indicated that the average merit/salary increase for all employee functional groups was 4.0% in 2005, and 4.2% is the average projected merit/salary increase for all groups in 2006, an increase over 2004 year-end survey results. Generally speaking, Privately-Held companies reported higher percentages of actual 2005 and budgeted 2006 merit increases overall as compared to Publicly-Traded and Not-For-Profit organizations. As reported in 2004, survey participants indicated that they expected the number of layoffs, hiring freezes, and salary freezes to decrease from 2004 to 2005; in fact, pr
u can do this yourself, load a digital copy of your commercial in your Website for your customers to revisit.Upper Saddle River, N.J. - November 2005 - Compensation Resources, Inc. (CRI) has released the results of its 2005 Year-End Compensation Survey. The purpose of this study was to obtain compensation data used for trending and planning purposes at companies of all sizes and shapes. Data was compiled from survey questions that were developed by CRI and distributed to companies in 16 industrial classifications, in addition to Not-for-Profit organizations. The survey sampled year-end compensation data from a variety of organizations, collected in October and November 2005.Results indicated that the average merit/salary increase for all employee functional groups was 4.0% in 2005, and 4.2% is the average projected merit/salary increase for all groups in 2006, an increase over 2004 year-end survey results. Generally speaking, Privately-Held companies reported higher percentages of actual 2005 and budgeted 2006 merit increases overall as compared to Publicly-Traded and Not-For-Profit organizations. As reported in 2004, survey participants indicated that they expected the number of layoffs, hiring freezes, and salary freezes to decrease from 2004 to 2005; in fact, pr
4) Advertising on Billboards
If you do this right, a billboard campaign can be very effective. Billboard ads are relatively expensive, but they do generally stay up for a long time,and they can be specifically targeted to an area. Phone numbers and addresses are pretty useless, whereas your Web site address will extend your reach providing your URL or domain name is easy to spell and remember. If you have a domain name that is difficult to remember, consider acquiring a second domain name for advertising purposes. For example, www.baycreekgolfclub.com uses www.baycreek.net.
5) Advertising at the movies
One type of advertising that often gets overlooked is cinema advertising. If you arrive to the cinema early, you'll see local business ads followed by big-budget ads. This can be a great place to advertise relatively inexpensively in quite a high-profile way. Contact your local cinema chain and compare advertising rates.
6) Organic Advertising
There are multiple types of collateral advertising that help "brand" your business. These include printing, stamping or embroidering your business name and Web address on the following;
1) Pens, pencils, coffee mugs, coulees
2) Golf shorts, t-shirts and ball caps
3) Presentation folders, invoices, fax cover sheets and calendars
4) Bumper stickers, window stickers
5) Phone system ‘infomercial’ about your company for clients on-hold
7) ‘Grass Roots’ Advertising
Nothing beats the basic "meet and greet" or "smile and a hand-shake." Get your name out in the business community. Check online and the local newspapers for business networking groups. Your local Chamber of Commerce would be a good place to start. Talk to community leaders, private business schools, and associations about business programs and events in your area.
8) Press Release Advertising
PR is popular because it is cost-effective and it works. Sending out a press release is just one example of free PR. There are many reasons for sending out a release: introducing a new product or service, celebrating an anniversary, winning an award, reaching a milestone and so on. Doing this on a regular basis is key to keeping your name in front of your customers and prospects' eyes and being on the top of their mind when it comes to awareness. Popular forms of PR for the World Wide Web and print are; Writing Articles, Newsletters, Letters to the Editor, Online Forum and Blog Participation and offering Free Reports or (white papers).
If you know how to craft your own press release there are many free outlets on the Web to broadcast
Public Relations for Auto Detailing Companies
What can a small simple business like an auto detailing company do to promote itself in Public Relations? It seems when a small business is unique in nature their number of choices are quite diminished and yet on the flip side to this whatever public relations campaigns that they come up with will also be unique and this also means that they will be remembered too.This is why a small business in a tight market niche or industry sub-sub-sector can make out like a bandit when it comes to a professionally orchestrated public relations program. But what kinds of things can an Auto Detailing Company do for public relations?Well really there are many things they can do, from giving out coupons to senior citizens, for 80% off to free detailing for the local church who has cars donated to them to sell. Additionally auto-detailing services make great gift certificates for large fundraising events or silent auctions. An auto detailing company can also host a car wash fundraiser for a High School Band, Cheerleaders or Church Youth Group planning a retreat.By allowing the kids use of the pressure washers for the day and water supply there is a great Public Rela
r>3) Presentation folders, invoices, fax cover sheets and calendarsWhat can a small simple business like an auto detailing company do to promote itself in Public Relations? It seems when a small business is unique in nature their number of choices are quite diminished and yet on the flip side to this whatever public relations campaigns that they come up with will also be unique and this also means that they will be remembered too.This is why a small business in a tight market niche or industry sub-sub-sector can make out like a bandit when it comes to a professionally orchestrated public relations program. But what kinds of things can an Auto Detailing Company do for public relations?Well really there are many things they can do, from giving out coupons to senior citizens, for 80% off to free detailing for the local church who has cars donated to them to sell. Additionally auto-detailing services make great gift certificates for large fundraising events or silent auctions. An auto detailing company can also host a car wash fundraiser for a High School Band, Cheerleaders or Church Youth Group planning a retreat.By allowing the kids use of the pressure washers for the day and water supply there is a great Public Rela
4) Bumper stickers, window stickers
5) Phone system ‘infomercial’ about your company for clients on-hold
7) ‘Grass Roots’ Advertising
Nothing beats the basic "meet and greet" or "smile and a hand-shake." Get your name out in the business community. Check online and the local newspapers for business networking groups. Your local Chamber of Commerce would be a good place to start. Talk to community leaders, private business schools, and associations about business programs and events in your area.
8) Press Release Advertising
PR is popular because it is cost-effective and it works. Sending out a press release is just one example of free PR. There are many reasons for sending out a release: introducing a new product or service, celebrating an anniversary, winning an award, reaching a milestone and so on. Doing this on a regular basis is key to keeping your name in front of your customers and prospects' eyes and being on the top of their mind when it comes to awareness. Popular forms of PR for the World Wide Web and print are; Writing Articles, Newsletters, Letters to the Editor, Online Forum and Blog Participation and offering Free Reports or (white papers).
If you know how to craft your own press release there are many free outlets on the Web to broadcast your business. I have listed many of them here: http://www.visionefx.net/submit.htm. Look under the heading - Submit Your Press Release and Business Articles
9) Web Advertising (Web Marketing)
The most effective Web based advertising I've used is "targeted business directories" or business specific directories. For my business this would be any directory having to do or related to Web design and development. There are thousands of business specific directories to include: real estate, law, construction, engineering, flowers, bridal and so on. To find a directory that has top search engine presence on Google, Yahoo or MSN Search and type-in a ‘frequently used search phrase’ relating to your business, products or sevices.
Want to know where to list your company in similar directories? I maintain a list of search engines and directories here - http://www.visionefx.net/submit.htm
10) Web Site Development
When you surf the Internet, the first impression you get from a Web site is its design. Much like a storefront, it either looks attractive and professional, or it looks shoddy and questionable. A powerful Web site design creates a sense of trust and respect between you and your on-line visitors. The site explains its purpose clearly and quickly, and why a visitor should spend time browsing it.
A Web site is your 24-hours, 7-days-a-week advertising brochure. Take time to plan, research, design and implement your Web site with a professional firm.
As you go through the process of selecting a Web design company, one of the keys to success will be the questions you ask. Following are some questions that will help you find the best company at the best price:
Important Web Design Questions to Ask
- How do you maintain communication with the client?
- How many designs of the home and interior pages will you provide?
- How are any design revisions handled?
- Do I get to keep all ordinal files and source code used to create my Web site? (Some of these ordinal files may include Photoshop files, Flash movie files and database files.)
- Do you charge for minor revisions once the Web site goes live?
- Do you provide a Web site maintenance plan? At what cost?
- Will you submit my Web site 'manually' to major search engines?
- Do you build 'search-engine-friendly' Web sites?
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