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Write You - The Executives Guide To Marketing On The Internet
In 2006, two out of three chiropractors increased billings (67%), while almost ninety percent (88.3%) of chiropractors sold retail products to patients. At an average $28.5 collections per patient visit (PVA), retail product sales to patients remains a major revenue source. But for junior practitioners with a humble patient growth record, point of service sales is the fastest way to increase practice revenue.An added benefit of such sales is improved patient relationship. By offering your patients quality products that enrich their lives outside of your office, you demonstrate your care. Your patients are reminded of you – and of your care about them – every time they use the products you sell them. Better patient loyalty means lower attrition, frequent referrals and, eventually, improved profits. Stick to familiar products. Offer products you use during your treatments. Offer items like topica
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the U.S. alone, is over 200 million and growi
So you want to be an Internet superstar, work from home and earn six figures cool we are working on doing just that. In previous articles we have discussed figuring out what you want to do for your home business another term for this is finding your niche.We then discussed a few different programs available to help you if you are a Veteran, or Single mother. (There is a lot more of this to come)We will now discuss step three in designing your income producing website.Proper domain name selection.When selecting a domain name there are a couple of key questions you should ask.Is my domain name easy to remember?When purchasing a domain you want to keep it as short as possible and avoid hyphens whenever possible. For example H-B-S.biz is much easier to remember then Home-Business-Success.biz. In this case we bought both names. We use the shorter domain to put on business cards
You would have to be a cave dwelling hermit living in outer Mongolia not to have been inundated by hype and hoopla about the internet. Hardly a day goes by without major coverage of the net as it has come to be known.
In the last six months alone, Business Week, Advertising Age, Business Marketing, Time, Newsweek, USA Today, The Wall Street Journal, Fortune, and dozens of other lesser known publications have touted the internet as the major marketing event of the new millennium. Even venerable PBS has launched a multi-part series based on the internet.
Internet millionaires... billionaires... zillionaires... where does it all end? The Internet is capable of creating more wealth for more people than ever before in the history of mankind. Today's potential is phenominal, but look at what the next few years will bring...
"The number of people with Internet access worldwide will grow 800 percent to 650 million in the next three years, up from 170 million today" --Computer Industry Almanac--
[Note] As of November 2003 there are 660 Million internet users according to CyberAtlas
Most experts suggest that over one BILLION will have access to the internet by the end of 2005.
Ten years ago, a person could scrape, borrow and mortgage themselves to death to raise $150,000 to open a small retail store which stood an 80-90% chance of failing. Franchises ranging from $50,000 to $1,000,000 fail at an alarming rate.
Today, the Internet lets people start virtual businesses, often for less than 3-10% of the price of a conventional business. And the advantages of the online business are tremendous:
* Potential customer base of almost 700 MILLION people, as opposed to just 10,000 to 50,000 who may be in the area of a physical business.
* Extremely low start up costs compared to other methods.
* Ability to market nationally and globally without opening satellite locations
* Open 24 hours a day, 7 days a week, including holidays, without paying any overtime
* Businesses can be operated from anywhere.
* A built-in growth factor that staggers the imagination.
No doubt you have asked yourself the question...."Can my company benefit from having our own on-line marketing presence?" The answer is an emphatic "YES"
No GET-RICH-QUICK Here...
Before I show you how you can indeed benefit from marketing on-line, let's clearly establish that (in spite of much hype to the contrary) marketing on the internet is not a get-rich-quick proposition. You can make money...perhaps lots of it. But you should not look at your venture into marketing in cyberspace as an easy road to mega-bucks.
As with any new marketing channel, there is a learning curve to contend with. You should look upon your involvement in on-line marketing as an investment in future profits. The mere act of putting up a web site will get you no more than the self satisfaction of looking at your logo in color on a computer screen.
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the U.S. alone, is over 200 million and growin
Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.On this digital Century the business administration is radically moving for new ways, for the Next-Generation of Business Administration. For that reason, this series of articles will show some tips on that new way of doing business.What is Business Intelligence & Data Mining BI?: Optimize - At this stage, the enterprise's knowledge workers are very focused on incremental process improvements and refining the value-creation process. Everyone understands and uses analysis, trending, pattern analysis, and predictive results to increase efficiency and effectiveness. The extended value chain becomes increasingly critical to the organization, including the customers, suppliers, and partners wh
"The number of people with Internet access worldwide will grow 800 percent to 650 million in the next three years, up from 170 million today" --Computer Industry Almanac--
[Note] As of November 2003 there are 660 Million internet users according to CyberAtlas
Most experts suggest that over one BILLION will have access to the internet by the end of 2005.
Ten years ago, a person could scrape, borrow and mortgage themselves to death to raise $150,000 to open a small retail store which stood an 80-90% chance of failing. Franchises ranging from $50,000 to $1,000,000 fail at an alarming rate.
Today, the Internet lets people start virtual businesses, often for less than 3-10% of the price of a conventional business. And the advantages of the online business are tremendous:
* Potential customer base of almost 700 MILLION people, as opposed to just 10,000 to 50,000 who may be in the area of a physical business.
* Extremely low start up costs compared to other methods.
* Ability to market nationally and globally without opening satellite locations
* Open 24 hours a day, 7 days a week, including holidays, without paying any overtime
* Businesses can be operated from anywhere.
* A built-in growth factor that staggers the imagination.
No doubt you have asked yourself the question...."Can my company benefit from having our own on-line marketing presence?" The answer is an emphatic "YES"
No GET-RICH-QUICK Here...
Before I show you how you can indeed benefit from marketing on-line, let's clearly establish that (in spite of much hype to the contrary) marketing on the internet is not a get-rich-quick proposition. You can make money...perhaps lots of it. But you should not look at your venture into marketing in cyberspace as an easy road to mega-bucks.
As with any new marketing channel, there is a learning curve to contend with. You should look upon your involvement in on-line marketing as an investment in future profits. The mere act of putting up a web site will get you no more than the self satisfaction of looking at your logo in color on a computer screen.
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the U.S. alone, is over 200 million and growi
Starting out in internet marketing is almost always overwhelming to e-business newcomers, even if they are seasoned business professionals or marketing experts. Internet marketing is truly original and quite different from traditional marketing. The complexity is compounded for those who do not have vast experience operating or marketing a business. Whatever the circumstances, many new internet entrepreneurs ponder the idea of hiring an internet marketing expert to get their internet-based business off the ground.There are different types of internet marketing experts who provide various levels of support and services. Hiring or contracting to a full-service internet marketing expert can be quite expensive, but using limited services of an internet marketing expert can be both cost-effective and advantageous for a new internet business. Anot
Today, the Internet lets people start virtual businesses, often for less than 3-10% of the price of a conventional business. And the advantages of the online business are tremendous:
* Potential customer base of almost 700 MILLION people, as opposed to just 10,000 to 50,000 who may be in the area of a physical business.
* Extremely low start up costs compared to other methods.
* Ability to market nationally and globally without opening satellite locations
* Open 24 hours a day, 7 days a week, including holidays, without paying any overtime
* Businesses can be operated from anywhere.
* A built-in growth factor that staggers the imagination.
No doubt you have asked yourself the question...."Can my company benefit from having our own on-line marketing presence?" The answer is an emphatic "YES"
No GET-RICH-QUICK Here...
Before I show you how you can indeed benefit from marketing on-line, let's clearly establish that (in spite of much hype to the contrary) marketing on the internet is not a get-rich-quick proposition. You can make money...perhaps lots of it. But you should not look at your venture into marketing in cyberspace as an easy road to mega-bucks.
As with any new marketing channel, there is a learning curve to contend with. You should look upon your involvement in on-line marketing as an investment in future profits. The mere act of putting up a web site will get you no more than the self satisfaction of looking at your logo in color on a computer screen.
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the U.S. alone, is over 200 million and growi
What is networking? Are you going to meet a strange group of people, often in a strange place, to somehow get something you think will be of benefit. If you fit this definition in any way you are a Networking Numskull. So what about these people who go to 'networking' meetings.If they go, they introduce themselves and hand out their business cards and collect cards from others. Most of these cards are soon lost or tossed, by both parties!Everyone knows they should network, but have you? Between making your goals for the company, family and other important things in your life there just doesn’t seem to be any time left for networking. I hear this statement from people every day.Would you make networking a hire priority if it meant an additional $700,000 in income?It has been shown that by not maintaining and building your network you will be leaving a significant amount of money on the table
No GET-RICH-QUICK Here...
Before I show you how you can indeed benefit from marketing on-line, let's clearly establish that (in spite of much hype to the contrary) marketing on the internet is not a get-rich-quick proposition. You can make money...perhaps lots of it. But you should not look at your venture into marketing in cyberspace as an easy road to mega-bucks.
As with any new marketing channel, there is a learning curve to contend with. You should look upon your involvement in on-line marketing as an investment in future profits. The mere act of putting up a web site will get you no more than the self satisfaction of looking at your logo in color on a computer screen.
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the U.S. alone, is over 200 million and growi
I have been online since March 2006 running my own home based internet business. I am sure many of you are either starting a profitable internet business like I am, or possibly have been online for a longer period of time than I have been and are making very little money if any at all.Don't worry, as you are not alone if you haven't yet seen the flood of cash that you probably expected in a couple days or weeks depending on what "program" you signed up for.I get many e-mails daily that ask me the same questions,"Are you making any money with your program?" and "Does your program have a guarantee"? So I thought that would be a good topic to write about and possibly help some of you that may need some reassurance that the internet really can work if you have the right step by step techniques.Here are a few things I experienced along with suggestions for what you will need on your website that hopef
One of the biggest mistakes made by business people dipping their toe into the internet revenue stream for the first time, is to think... "If We Build It, They Will Come." They won't! The number of new sites on the World Wide Web is growing exponentially. It is estimated that there are BILLIONS of pages on-line today.
Most of the Fortune 500 companies have launched marketing programs on the World Wide Web. More are rushing to meet the competition every day. Some have estimated that the growth rate of internet use is 20% to 40% per month!
The user base in the U.S. alone, is over 200 million and growing. No savvy marketing executive in his or her right mind can afford to ignore an affluent market of this size.
PRETTY PICTURES...OR PROFIT?...
How, faced with the competition of so many sites, can you expect to be seen? The answer lies in how you structure the content of your site, and how you market, promote, and publicize it. Sound familiar? Not too different from any other new distribution channel you have ever attempted to capitalize on, is it?
In spite of what some high-tech gurus would like you to believe...marketing on the internet is not rocket science... but it is marketing.
And it's marketing with some new twists, some minefields, and a new mind-set required. Stodgy thinking simply won't do in this exciting new arena.
In the rush to ""get something on the web", too many companies have forgotten to pay attention to developing sound underlying marketing strategy. In many ways it has been far too easy to get on the web. Almost any high school computer geek can write passable HTML code (the language for creating web pages), but unless you have structured the sites content to attain specific marketing goals, and used skilled top-flight professional marketing strategists, copywriters, and designers, you are doomed to end up lost-in-cyberspace.
Putting up a web site without including the marketing, promotion, and publicity of the site in the initial planning and budgeting, is a lot like designing the finest print ad ever produced and then taking it out into the middle of a remote forest and tacking it to a tree. It's still a great ad but if nobody sees it, it's not going to do you much good.
WORTH THE INVESTMENT?...
Here's what I call Thom's Benefit Short List for Marketing On The Web":
==>Increase your sales & profits.
==>Enhance your companies image.
==>Save money.
==>Improve customer service
==>Open new markets.
==>Add distribution channels.
==>Lower sales costs.
==>Compress selling cycles
==>Generate publicity.
==>Compete internationally on a level playing field.
==>Low start-up costs.
==>No barriers to entry.
==>Powerful integration with other marketing methods.
==>Rapidly growing user base (estimate to grow to a billion or more by 2005).
==>Reach multiple MILLIONS of prospects with your promotional message, 24-hours-a-day, 365-days-per-year, with color, sound, and motion....for less then the cost of one full-page ad in a local newspaper for one day!
You'll have to decide for yourself whether it is worth the investment.
NEW CONSUMER DYNAMICS...
The consumer has accepted and appreciate the dynamics of shopping on the internet. No long drive to the shopping mall...it's as close as your computer screen. No more worries about credit card security...new encryption technology has made using your credit card, on a secure sh
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