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    7 Tips for Better Ads
    The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.1. It's Not About YOU. Sell the benefits. The
    needs that are similar, they have many needs that differ.

    What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

    How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

    Make sure you discover the power of going beyond the niche market and into fragmenting

    eBay Selling Strategy #1 - Know How Much Money You're REALLY Making
    There are many sellers who are working full time at selling on eBay. In fact, it is their primary source of income and yet they have no idea how much they are making, I mean really clearing from the whole endeavor.It's easy to get carried away when you first start listing on eBay by the sheer volume of work. I remember working well past midnight running on pure adrenalin and excited by the fact that there w
    Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated “I don’t know the key to success, but the key to failure is trying to please everyone."

    Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?

    Re-examine your marketing strategy and trim the fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.

    For example there are two broad markets that relate to some of our offerings. They are "investors" and "traders". These are two very different and distinct groups of people which approach stocks and futures trading completely different.

    So we go to the internal niche markets of "traders" and look at "stock traders", "futures & commodity traders", and "forex traders".

    In fragmenting these markets we go on a micro level to create multiple opportunities such as "stock day traders", "emini stock day traders", "futures day traders", "index futures day traders". How about options trading? You have "stock options traders", "futures options traders" and "forex options traders."

    The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.

    While they all want to make money in how they trade, why they trade and what they trade… getting to the output requires different input and processes.

    By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater to the specific customized needs for each fragment.

    Take a look at your market? Are you targeting a niche right now? If not, what are the possible niches within the broader market you are targeting? If you are targeting a niche, what are the possible fragments of that niche?

    For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", like the popular Japanese Garden.

    However, when fragmenting the Japanese Garden down on a micro level, you have "tea gardens", "rock gardens" and even "water gardens" which all represent "kinds of" Japanese Gardens.

    A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.

    What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

    How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

    Make sure you discover the power of going beyond the niche market and into fragmenting

    Snakeoil Salespeople on the Internet Selling Get Rich Schemes
    I am intrigued by the overwhelming sales letters that are available on the internet. I am an IT guy with a strong technical internet backround, but I read many claims of making big money using the internet "In 7 Easy Days" etc.If you were starting out... that's not possible. Search engines do not index new sites in such short notice (exception - you spam your site with thousands of keyword pages. No co
    ings. They are "investors" and "traders". These are two very different and distinct groups of people which approach stocks and futures trading completely different.

    So we go to the internal niche markets of "traders" and look at "stock traders", "futures & commodity traders", and "forex traders".

    In fragmenting these markets we go on a micro level to create multiple opportunities such as "stock day traders", "emini stock day traders", "futures day traders", "index futures day traders". How about options trading? You have "stock options traders", "futures options traders" and "forex options traders."

    The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.

    While they all want to make money in how they trade, why they trade and what they trade… getting to the output requires different input and processes.

    By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater to the specific customized needs for each fragment.

    Take a look at your market? Are you targeting a niche right now? If not, what are the possible niches within the broader market you are targeting? If you are targeting a niche, what are the possible fragments of that niche?

    For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", like the popular Japanese Garden.

    However, when fragmenting the Japanese Garden down on a micro level, you have "tea gardens", "rock gardens" and even "water gardens" which all represent "kinds of" Japanese Gardens.

    A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.

    What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

    How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

    Make sure you discover the power of going beyond the niche market and into fragmenting

    Affiliate Marketing Tools and Strategy
    Don’t Spread Yourself Too Thin:This may sound like a no-brainer and I’m sure you have heard it before, but focus on one piece of the puzzle at a time. In order to grow in this business to a considerable amount of income, your cash flow must be monitored. First off, you are going to have to develop you sales approach on a particular product or group of products in order to maximize your chances of making ini
    ons traders" and "forex options traders."

    The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.

    While they all want to make money in how they trade, why they trade and what they trade… getting to the output requires different input and processes.

    By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater to the specific customized needs for each fragment.

    Take a look at your market? Are you targeting a niche right now? If not, what are the possible niches within the broader market you are targeting? If you are targeting a niche, what are the possible fragments of that niche?

    For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", like the popular Japanese Garden.

    However, when fragmenting the Japanese Garden down on a micro level, you have "tea gardens", "rock gardens" and even "water gardens" which all represent "kinds of" Japanese Gardens.

    A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.

    What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

    How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

    Make sure you discover the power of going beyond the niche market and into fragmenting

    Internet Marketing Requires Lots of Patience!
    When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!Putting up a business Website is just the beginning. The real challenge is to achieve visibility in the crowded Internet marketplace. The days are long gone when you coul
    e the possible niches within the broader market you are targeting? If you are targeting a niche, what are the possible fragments of that niche?

    For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", like the popular Japanese Garden.

    However, when fragmenting the Japanese Garden down on a micro level, you have "tea gardens", "rock gardens" and even "water gardens" which all represent "kinds of" Japanese Gardens.

    A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.

    What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

    How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

    Make sure you discover the power of going beyond the niche market and into fragmenting

    I Still Don't Know What I Want to Be When I Grow Up
    I am so thankful for the options I have had, because I truly believe that having these options has made me the happy and energetic person that I am today. I was fortunate enough to be born fairly intelligent, and I was a good student. Many years ago, my high school guidance counselor told me “You can be anything you want to be.” That was not helpful, because I had no idea what I wanted to be when I graduated fr
    needs that are similar, they have many needs that differ.

    What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

    How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

    Make sure you discover the power of going beyond the niche market and into fragmenting those niches into even smaller, more specific and specialized pieces to sure up even greater profits from stronger micro positioning.

    Look to dominate fragments which can lead to dominance in the niche. Sure, you will end up with fewer clients and customers on a fragmented level. However, these will be better clients and customers... and when it comes to fragmented marketing less is more when then are loyal.

    Copyright 2005 Stephen Pierce

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