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Write You - Adding Value to Your Business... Learn How to Guarantee It
When it was first used and aired over the radio, the word transcription drew large attention and become the gist of the public’s conversation. Newspapers also have many data about and everybody who can read it become interested in getting into it.Being a transcriptionist, working on transcriptions offers a different kind of job opportunity. It is a task that you can get fond of, aside from that you will also be earning more money as compared to other jobs.However, does working as a transcriptionist present to you the greener pasture you are looking for?Quality transcription generally means providing the client with the clearest and most comprehensive drafts that the clients look into. In order to achieve this goal, the company makes sure that they get highly experienced transcriptionists and the best audios that can be acquired.The work somehow leads to pressure, aside from being a deadline-driven business; it also needs a full precision. All the information that you will be hearing over the audio, you must be able to transcribe it accurately. The clients always seek for an output that is both credible and reliable.The companies also have to make it sure, that they will deliver the complete transcripts in the quickest time as possible. Aside from accuracy, deadline is another important consideration. Once the client has given a particular cut-off limit, by whatever means, it has to be delivered.The value of a transcription will vary on how the clients assess the work that these transcriptionists accomplished. The increase or the decrease on the number of their clients will also depend upon the quality of output that the transcriptionist produced.Most of the noted formats that are accepted by the transcriptionist are the following:1. Court tapes- This will be comprise of the coverage of court hearings be it in higher or lower courts. It will also include testimonies from both of the parties involve in a particular case.2. Interviews- This will also include the dialogue usually between the interviewer and the interviewee.3. Board Meetings and Conferences- The important agenda of the meeting are necessary things to be discusse
Joint Ventures are a sure fire way to help offset the cost of a celebrity endorser, as everyone wants to be around a celebrity. By positioning your company into the deal as a middleman, all types of good things can and will happen. Here is an example of how we offset costs. As soon as we know we have a celebrity endorser under contract we issue a press release to all the local media. The media is always hungry for news about stars. We use the press release to reel in a few prospects that always call asking about the details. We are always quick to find out what the real reason for the call is. Often, it is not what you think. By using just a little bit of old fashion prodding we can usually determine if there is value in pursuing the call. Most likely there is, so don’t let a hot opportunity pass you by…always ask questions.
Risk reversal, for those of you new to marketing, is nothing more than offering a super guarantee on any product you sell. It is the supercharged guarantee that can and will catapult your sales quicker than any other t
What a week for news. First, Jan Thompson, Nissan's VP of Marketing for North America sets the trades ablaze with her assertions that manufacturers are over spending per new vehicle retailed and that their timidity in embracing new media is partly to blame.In the same week, the Harbor report, the industry standard for vehicle manufacturing efficiency, announced in its annual report that Nissan is the most efficient vehicle manufacturer, followed by Toyota, Honda, GM, DCX and then Ford. While quality is not part of this report, manufacturer profitability is. While the domestics did well with individual plants (landing 6 of the top 10 spots), the overall picture is what counts. The report goes on to assign corporate losses per vehicle manufactured to each of the these brands. Ford and GM showed significant losses per vehicle manufactured, while the others were profitable.The trades didn't link these two stories together, but perhaps they should have. Thompson points out that advertising per new vehicle retailed has grown 1378% in the last 20 years while the average sticker price of a new car hasn't grown nearly at that rate. Certainly competition plays a major role. 20 years ago Toyota and Honda were just gaining respect while Hyundai and Kia non-issues. Lexus, Acura and Infiniti didn't yet exist either, leaving most of the pie for the domestics. When competition grows significantly in a highly profitable and prestigious industry, a fight is bound to break out. In this instance, it broke out in the form of markeitng spending.So how can the industry get this under control? Surely Ford and GM can't save their way to a profit, so doesn't reducing the marketing budget sound counter-productive? Well, that depends on how you're spending the marketing budget. This is where Thompson hits a home run.Just as things have changed in the auto industry in the last 20 years, the media landscape is equally different. See my first-ever blog (below) about the staggering declines in mass media efficiency and also the growth of more efficient marketing channels and you'll see that way people think about marketing budgets has to change. TV is great if you need to talk to 75% or more of t
Adding value to your business…we show you how to guarantee it.
A celebrity endorser is worth absolutely nothing unless you can prove via measurable, lasting, and quantifiable methods that they have added bottom line value to your company. You can have Mr. or Mrs. Nice-person pitching products until they are green in the face, but unless you can calculate the bottom line results in terms of real dollars, chances are you have just wasted a lot of time and money. What we are going to illustrate in this chapter is the theory that adding value is essential to success. What we are going to do is let you in on our most treasured secrets and how we use them year after year to guarantee the desired results for our customers and their celebrity endorser. It’s not magic, but it does take the ability to think outside the box and create favorable situations where none may exist. The benefits to your company or product need to be measurable…and the longer they are measurable the more successful the promotion. What we want is real results from real people for real companies.
The value added proposition deviates a little from the overall theme of this e-book, but because we believe it is so critical to your overall business we feel compelled to share our insider secrets with you and how we squeeze every last drop of revenue out of every celebrity endorsement deal we involve ourselves with…it’s our job to make sure this works.
Hopefully most of you know that adding value to your existing business is critical to its long-term survival. Every business should have a dedicated approach to the added value proposition. Because you have rightfully chosen to use a celebrity endorser, you must be able to quantify the results. For that reason, we are going to cover a number of what we consider very compelling issues, for growing and sustaining growth with an exponential effect. We are going to analyze, scrutinize, embellish you, and help you determine how the celebrity endorser will benefit your company or product.
Our comprehensive look into the world of adding value through the use of celebrity endorsers, with practical and current, examples will include the following added value multipliers. In no particular order we will look at reactivating old customers, using referral systems, joint ventures, risk reversal, developing “back-end offers…too good to pass up”, intensifying your public relations (you now have a celebrity endorser on board), up selling and cross selling, developing a new or first time USP, determining the lifetime value of a customer, creating special events that in turn create special selling opportunities, and so much more, all using tried and true real life examples that you can immediately start to implement in your own business. The next few pages are power packed and supercharged with practical low to no-cost tactics that you can apply immediately to dramatically and instantly increase your business worth. Hang on to your hats as the next few pages offer some of the most revealing, comprehensive, easy-to-apply business practices that you can immediately take and adapt to your own business…starting today.
The reactivation of old customers now that you have a celebrity endorser on board is easy and sure to draw a very high response rate. It’s absolutely one of the best things you can do when it comes to increasing sales. It is so much easier to get old customers back then it is to get new customers. The cost of getting the old customer back is just a fraction of trying to find the new customer. One advantage is that they have already spent money with you so if you can offer them a compelling reason to come back, chances are they will spend again.
A very simple, easy, and effective way to get the old customer back is to throw a special invited guest-only meet and greet with the celebrity endorser. When we do this, we like to make sure that the old customer feels really privileged. We tell them that in the invite. We also tell them that because they are a valued customer, we are extending the offer for them and one special friend of their choice to come and meet the celebrity endorser at no cost. Once we have this in place, approach a local caterer and have them supply finger foods at no cost. The benefit to the caterer is that they are now in front of a bunch of potential new customers all for a minimal marketing expense. Next we approach a local beverage distributor (not stores…but distributors) who are always on the look out and have a large budget for such promotional activities. This simple, low cost, private event will certainly create its own buzz.
The use of referral systems is one of the oldest tricks to building a successful business, however, we run into tons of companies that don’t do this. Only certain industries consistently use a referral system. It should be a dedicated task that is done religiously. There are numerous ways in which to take advantage of a referral system using your celebrity endorser. We will give you two easy, cost effective, timely ways of making it a part of your business.
First, start with an opt-in email program if you don’t already have one. Begin by simply emailing your existing customer base and telling them that every time one of their referrals buys (minimum $50) from you, they get a discount coupon good for 10% off of anything you sell. The way to make sure that these emails will get read is to make the email look like it was sent directly from the celebrity endorser. The creditability and friend-factor comes into play immediately.
Another way to build a referral cash cow is to offer a special gift for referring someone. Remember back when I mentioned that you should keep you celebrity endorser busy? Well, if you did, you now have a bunch of autographed items that you can offer as a very special incentive. If you had one hundred items and offered the items to anyone who spent $100 or more, all of a sudden you have an extra $10,000 in sales. Now what did those autographed items really cost…just the cost of the item! You used that celebrity endorser’s time to your maximum benefit. By thinking just a little out of the box you can maximize the cost of the celebrity endorser by constantly thinking and re-thinking ways to take advantage of the time (not the celebrity endorser) and make every little thing you do turn into a revenue and profit stream for your business. Celebrity endorsers are people who are constantly on the move and they don’t like being bored, so keep them busy without being overbearing and you will get more than you ask for. That little extra effort can turn an ordinary event into an extraordinary money-making opportunity for you and your company. You’re paying for their time use it.
Joint Ventures are a sure fire way to help offset the cost of a celebrity endorser, as everyone wants to be around a celebrity. By positioning your company into the deal as a middleman, all types of good things can and will happen. Here is an example of how we offset costs. As soon as we know we have a celebrity endorser under contract we issue a press release to all the local media. The media is always hungry for news about stars. We use the press release to reel in a few prospects that always call asking about the details. We are always quick to find out what the real reason for the call is. Often, it is not what you think. By using just a little bit of old fashion prodding we can usually determine if there is value in pursuing the call. Most likely there is, so don’t let a hot opportunity pass you by…always ask questions.
Risk reversal, for those of you new to marketing, is nothing more than offering a super guarantee on any product you sell. It is the supercharged guarantee that can and will catapult your sales quicker than any other ta
Offshore companies or International Business Companies (also known as IBCs) are ‘distinct legal entities’ – what this means is that they can be treated to all intents and purposes like an individual.This means they can do business and be taxed for example, in fact they can do pretty much everything apart from have feelings or be loved!But what’s the point of an offshore company?Well, residents of high tax countries such as America of the United Kingdom for example can sometimes use an offshore company structure and route their income or profits through it to reduce their own personal taxation for example.The reason the company is established in an ‘offshore’ jurisdiction is because such locations are low or no tax, and as long as the company in question does not enter into any business in the jurisdiction it is located in, it can avoid most or even all forms of local taxation.There are actually five main reasons why you should establish an offshore company.1) To Reduce TaxAn offshore company can structured in such a way and be used to reduce or even negate an individual or business’s taxation burden. It depends on the nation you are tax resident in and the way an offshore company is structured as to how well you can legally work your tax situation, but tax reduction is the number one reason for establishing an offshore company.Offshore incorporation service providers can look at an individual’s set of circumstances and advise best how and where to structure an offshore company for maximum benefit and gain.2) Simplification of Company OperationDepending on the type of business you will be doing through your offshore company and the jurisdiction you favour for incorporation, the burden of everything from account auditing and the filing of records etc., is likely to be significantly reduced which reduces overheads and it also reduces the amount of time and energy one would usually invest in such tiresome activities.3) Reduced Reporting RequirementsNot only can you simplify your overall operations structure through the use of an offshore company, there are often far less requirement to file i
Our comprehensive look into the world of adding value through the use of celebrity endorsers, with practical and current, examples will include the following added value multipliers. In no particular order we will look at reactivating old customers, using referral systems, joint ventures, risk reversal, developing “back-end offers…too good to pass up”, intensifying your public relations (you now have a celebrity endorser on board), up selling and cross selling, developing a new or first time USP, determining the lifetime value of a customer, creating special events that in turn create special selling opportunities, and so much more, all using tried and true real life examples that you can immediately start to implement in your own business. The next few pages are power packed and supercharged with practical low to no-cost tactics that you can apply immediately to dramatically and instantly increase your business worth. Hang on to your hats as the next few pages offer some of the most revealing, comprehensive, easy-to-apply business practices that you can immediately take and adapt to your own business…starting today.
The reactivation of old customers now that you have a celebrity endorser on board is easy and sure to draw a very high response rate. It’s absolutely one of the best things you can do when it comes to increasing sales. It is so much easier to get old customers back then it is to get new customers. The cost of getting the old customer back is just a fraction of trying to find the new customer. One advantage is that they have already spent money with you so if you can offer them a compelling reason to come back, chances are they will spend again.
A very simple, easy, and effective way to get the old customer back is to throw a special invited guest-only meet and greet with the celebrity endorser. When we do this, we like to make sure that the old customer feels really privileged. We tell them that in the invite. We also tell them that because they are a valued customer, we are extending the offer for them and one special friend of their choice to come and meet the celebrity endorser at no cost. Once we have this in place, approach a local caterer and have them supply finger foods at no cost. The benefit to the caterer is that they are now in front of a bunch of potential new customers all for a minimal marketing expense. Next we approach a local beverage distributor (not stores…but distributors) who are always on the look out and have a large budget for such promotional activities. This simple, low cost, private event will certainly create its own buzz.
The use of referral systems is one of the oldest tricks to building a successful business, however, we run into tons of companies that don’t do this. Only certain industries consistently use a referral system. It should be a dedicated task that is done religiously. There are numerous ways in which to take advantage of a referral system using your celebrity endorser. We will give you two easy, cost effective, timely ways of making it a part of your business.
First, start with an opt-in email program if you don’t already have one. Begin by simply emailing your existing customer base and telling them that every time one of their referrals buys (minimum $50) from you, they get a discount coupon good for 10% off of anything you sell. The way to make sure that these emails will get read is to make the email look like it was sent directly from the celebrity endorser. The creditability and friend-factor comes into play immediately.
Another way to build a referral cash cow is to offer a special gift for referring someone. Remember back when I mentioned that you should keep you celebrity endorser busy? Well, if you did, you now have a bunch of autographed items that you can offer as a very special incentive. If you had one hundred items and offered the items to anyone who spent $100 or more, all of a sudden you have an extra $10,000 in sales. Now what did those autographed items really cost…just the cost of the item! You used that celebrity endorser’s time to your maximum benefit. By thinking just a little out of the box you can maximize the cost of the celebrity endorser by constantly thinking and re-thinking ways to take advantage of the time (not the celebrity endorser) and make every little thing you do turn into a revenue and profit stream for your business. Celebrity endorsers are people who are constantly on the move and they don’t like being bored, so keep them busy without being overbearing and you will get more than you ask for. That little extra effort can turn an ordinary event into an extraordinary money-making opportunity for you and your company. You’re paying for their time use it.
Joint Ventures are a sure fire way to help offset the cost of a celebrity endorser, as everyone wants to be around a celebrity. By positioning your company into the deal as a middleman, all types of good things can and will happen. Here is an example of how we offset costs. As soon as we know we have a celebrity endorser under contract we issue a press release to all the local media. The media is always hungry for news about stars. We use the press release to reel in a few prospects that always call asking about the details. We are always quick to find out what the real reason for the call is. Often, it is not what you think. By using just a little bit of old fashion prodding we can usually determine if there is value in pursuing the call. Most likely there is, so don’t let a hot opportunity pass you by…always ask questions.
Risk reversal, for those of you new to marketing, is nothing more than offering a super guarantee on any product you sell. It is the supercharged guarantee that can and will catapult your sales quicker than any other t
The way we market business opportunities is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and of course… the almighty Internet. As small business owners, we are faced with hundreds of decisions our elders never had to contend with.Some keep hearing from other home business opportunity associates that Internet marketing is the greatest method of increasing business and building a foundation for repeat customers. The only problem is that you may be a beginner and have just learned how to send emails, let alone learning about SEO, web design strategies, content analysis, auto responders, pay per click, ROI, etc.The question is do you hire a Internet marketing company or do you learn how to do it yourself?Investing time into your company is what we small business opportunity owners do best but, in many cases, when it comes to learning new marketing methods we quickly open our wallets to anyone out there who seems like the right person to help with the situation. This is the worst possible decision you can make.Diving into the Internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is definitely not to hire an SEO (Search Engine Optimization) company to take your money and attempt to promote your business opportunities behind your back. Instead, try finding someone who offers you their "training services" so you can train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.As a business owner, if you blindly search online and pick a company to assist in online marketing, you really have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Old Fashioned Marketing Tactics:In the old days (and still practiced today by some), business owners would devise their own marketing plan through print media, business
The reactivation of old customers now that you have a celebrity endorser on board is easy and sure to draw a very high response rate. It’s absolutely one of the best things you can do when it comes to increasing sales. It is so much easier to get old customers back then it is to get new customers. The cost of getting the old customer back is just a fraction of trying to find the new customer. One advantage is that they have already spent money with you so if you can offer them a compelling reason to come back, chances are they will spend again.
A very simple, easy, and effective way to get the old customer back is to throw a special invited guest-only meet and greet with the celebrity endorser. When we do this, we like to make sure that the old customer feels really privileged. We tell them that in the invite. We also tell them that because they are a valued customer, we are extending the offer for them and one special friend of their choice to come and meet the celebrity endorser at no cost. Once we have this in place, approach a local caterer and have them supply finger foods at no cost. The benefit to the caterer is that they are now in front of a bunch of potential new customers all for a minimal marketing expense. Next we approach a local beverage distributor (not stores…but distributors) who are always on the look out and have a large budget for such promotional activities. This simple, low cost, private event will certainly create its own buzz.
The use of referral systems is one of the oldest tricks to building a successful business, however, we run into tons of companies that don’t do this. Only certain industries consistently use a referral system. It should be a dedicated task that is done religiously. There are numerous ways in which to take advantage of a referral system using your celebrity endorser. We will give you two easy, cost effective, timely ways of making it a part of your business.
First, start with an opt-in email program if you don’t already have one. Begin by simply emailing your existing customer base and telling them that every time one of their referrals buys (minimum $50) from you, they get a discount coupon good for 10% off of anything you sell. The way to make sure that these emails will get read is to make the email look like it was sent directly from the celebrity endorser. The creditability and friend-factor comes into play immediately.
Another way to build a referral cash cow is to offer a special gift for referring someone. Remember back when I mentioned that you should keep you celebrity endorser busy? Well, if you did, you now have a bunch of autographed items that you can offer as a very special incentive. If you had one hundred items and offered the items to anyone who spent $100 or more, all of a sudden you have an extra $10,000 in sales. Now what did those autographed items really cost…just the cost of the item! You used that celebrity endorser’s time to your maximum benefit. By thinking just a little out of the box you can maximize the cost of the celebrity endorser by constantly thinking and re-thinking ways to take advantage of the time (not the celebrity endorser) and make every little thing you do turn into a revenue and profit stream for your business. Celebrity endorsers are people who are constantly on the move and they don’t like being bored, so keep them busy without being overbearing and you will get more than you ask for. That little extra effort can turn an ordinary event into an extraordinary money-making opportunity for you and your company. You’re paying for their time use it.
Joint Ventures are a sure fire way to help offset the cost of a celebrity endorser, as everyone wants to be around a celebrity. By positioning your company into the deal as a middleman, all types of good things can and will happen. Here is an example of how we offset costs. As soon as we know we have a celebrity endorser under contract we issue a press release to all the local media. The media is always hungry for news about stars. We use the press release to reel in a few prospects that always call asking about the details. We are always quick to find out what the real reason for the call is. Often, it is not what you think. By using just a little bit of old fashion prodding we can usually determine if there is value in pursuing the call. Most likely there is, so don’t let a hot opportunity pass you by…always ask questions.
Risk reversal, for those of you new to marketing, is nothing more than offering a super guarantee on any product you sell. It is the supercharged guarantee that can and will catapult your sales quicker than any other t
If your business is located in one city, but many of your clients are located in another city, moving closer to your clients would be sensible. However, relocating might not be possible for your business for any number of reasons, such as the following:* There is a lack of funds to rent or own an office in a large city. * The city is too far away from your home. * You're unable to hire employees in a new location. * Your business is well established in its current location, so relocating the business entirely wouldn't be a wise move.These obstacles, along with many others, can keep you from relocating your business. But what if you can move closer to your clients without actually relocating and also overcome each obstacle mentioned above? You can achieve this goal with a virtual office and never have to relocate your business (or yourself).How a Virtual Office WorksA virtual office is a service that enables companies to create a local presence in a remote location. The services provide a local business address, local phone number and even part-time access to fully equipped offices when you visit. A virtual office is a solution many business owners are using to establish a local appearance with clients even when their actual business is located somewhere else.Your virtual office might include a phone, an Internet-ready computer, and a local mailbox where you can send and receive business mailings to and from your clients. You'll be able to use your office space to send and receive faxes, make copies and you can even rent a conference room for important meetings with clients or business associates.Be There for Your ClientsAlthough you're not physically available at all times for your clients, a virtual office does enable you to meet with them from time to time and prepare for these meetings in a professional environment. Working from a car is not very pleasant when you're on a tight schedule and planning an important meeting. A virtual office offers convenience during your visits as well as all the office accessories you need while in town. When your clients meet with you in a professional conference room, they will kn
First, start with an opt-in email program if you don’t already have one. Begin by simply emailing your existing customer base and telling them that every time one of their referrals buys (minimum $50) from you, they get a discount coupon good for 10% off of anything you sell. The way to make sure that these emails will get read is to make the email look like it was sent directly from the celebrity endorser. The creditability and friend-factor comes into play immediately.
Another way to build a referral cash cow is to offer a special gift for referring someone. Remember back when I mentioned that you should keep you celebrity endorser busy? Well, if you did, you now have a bunch of autographed items that you can offer as a very special incentive. If you had one hundred items and offered the items to anyone who spent $100 or more, all of a sudden you have an extra $10,000 in sales. Now what did those autographed items really cost…just the cost of the item! You used that celebrity endorser’s time to your maximum benefit. By thinking just a little out of the box you can maximize the cost of the celebrity endorser by constantly thinking and re-thinking ways to take advantage of the time (not the celebrity endorser) and make every little thing you do turn into a revenue and profit stream for your business. Celebrity endorsers are people who are constantly on the move and they don’t like being bored, so keep them busy without being overbearing and you will get more than you ask for. That little extra effort can turn an ordinary event into an extraordinary money-making opportunity for you and your company. You’re paying for their time use it.
Joint Ventures are a sure fire way to help offset the cost of a celebrity endorser, as everyone wants to be around a celebrity. By positioning your company into the deal as a middleman, all types of good things can and will happen. Here is an example of how we offset costs. As soon as we know we have a celebrity endorser under contract we issue a press release to all the local media. The media is always hungry for news about stars. We use the press release to reel in a few prospects that always call asking about the details. We are always quick to find out what the real reason for the call is. Often, it is not what you think. By using just a little bit of old fashion prodding we can usually determine if there is value in pursuing the call. Most likely there is, so don’t let a hot opportunity pass you by…always ask questions.
Risk reversal, for those of you new to marketing, is nothing more than offering a super guarantee on any product you sell. It is the supercharged guarantee that can and will catapult your sales quicker than any other t
To get a winning logo design is the biggest desire of every company. You would always be looking for secret tip or tips to design a winning logo. Why not just follow the foot steps of successful brands. Logo designs of successful brands have become icons that are embedded in the minds of general consumers.But always remember that your winning logo design will definitely help in building brand and corporate identity.Before starting on with the process of designing logo, you should first consider why your company needs a logo.a) To build corporate image b) To build brand identity c) To create market identity d) To create and build consumer awarenessThis is a lot to think about. But the things mentioned above are a path to achieving great logos that can help in your business growth and success.Secret tips for a winning logo designMany companies spend loads of time and money on their creative logo designs. But the result is a complex and sometimes misunderstood logo that becomes a part of a company’s stationary. This logo is then often redesigned with the timely change in the business strategies.Great, creative logo is not difficult to design. Follow the following step and you will finally get a good creative logo design that will help you to build your brand identity and be with you for a long time.• Keep your product in mind. Logo must have relevance to your product and services. • Your perception of where you would want your see your company in future • Focus on your target market • Corporate color theme. • Identify some successful logos that you like • Keep your logo design simple • Try and incorporate your business name, message or sell line. • Avoid complex designs • Make sure that the logo fits your stationary and all marketing promotional materials • Keep in mind the adaptability – make sure that your logo is made with the flexibility to adapt to all business situations, markets etc. • Your logo design should have the ability to be memorized.Last but not the least, you should choose a cost effective logo design company that has the capacity and ability to
Joint Ventures are a sure fire way to help offset the cost of a celebrity endorser, as everyone wants to be around a celebrity. By positioning your company into the deal as a middleman, all types of good things can and will happen. Here is an example of how we offset costs. As soon as we know we have a celebrity endorser under contract we issue a press release to all the local media. The media is always hungry for news about stars. We use the press release to reel in a few prospects that always call asking about the details. We are always quick to find out what the real reason for the call is. Often, it is not what you think. By using just a little bit of old fashion prodding we can usually determine if there is value in pursuing the call. Most likely there is, so don’t let a hot opportunity pass you by…always ask questions.
Risk reversal, for those of you new to marketing, is nothing more than offering a super guarantee on any product you sell. It is the supercharged guarantee that can and will catapult your sales quicker than any other tactic. Offer a guarantee no one can refuse. Here is an example of how you might position this with a celebrity endorser. Announce the celebrity endorser and the hours when they will be in your business. Make an offer that states that anyone buying over $50 worth of goods will receive a free autographed picture with a purchase. To further cement the deal and clean up on sales, offer a 100% guarantee and return policy for thirty days. If they aren’t 100% satisfied, they can return the item they purchased for a full refund and keep the autographed item. No questions asked. The reality is that most people won’t bother to return the item. In fact, the longer the return period is, the less likely there will be a return. If you really sell a superior product, the returns will be infrequent. By offering the signed picture as an incentive to purchase the product, sales will dramatically increase just by the offer.
There is risk associated with this type of offer, but if you have a great product you need not worry about the risk. People will purchase your products now without returning them. Why would they suddenly start returning them now? More than likely that is not going to happen. What you have done with this simple idea is made your customer feel 100% at ease and probably much more willing to buy from you. In addition, you have thrown in what they may consider to be an item with a very high-perceived value at no extra cost. You have done more than just sell them something. You have gained a customer who, over their lifetime of shopping with you, could be a significant and consistent person “in play”.
All too often consumers are allowed to slip right through the hands of retailers who just don’t understand what full cycle marketing is all about. When someone purchases an item from you, it should be your duty as a professional to find out as much as possible about your customer without being overbearing. The one and only time you might connect with that person may be only on the initial sale. If you are not armed with the fastest, latest, most up-to-date marketing techniques for securing additional information, then you are missing a major opportunity. An opportunity that will cost you down the road. Once the customer has made a purchase, it is impossible to connect with them again without any information.
Information is key and is so easy to obtain when you have a satisfied customer standing in front of you. If it is so easy, then why do so many businesses blow this opportunity? They simply fail to plan. Don’t make the mistake of letting your customer slip out of your hands, never to be heard from again. When gathering information, you are really just setting the stage for the next sale. The next sale could be a back-end offer, cross-sell offer, or an up-sell opportunity. But without customer information there isn’t opportunity for another sale.
Once you have your celebrity endorser on board you can start the press releases rolling. One of the most powerful attributes of the celebrity endorser is to be able to harness their star power. The media is attracted to the celebrity like a powerful magnet. Once you have the celebrity endorser under contract, you need to immediately deploy a managed press release attack. Below is a sample press release we used for something we are doing with Rollie Fingers.
March 1, 2006
Press Release: For Immediate Release
RE: Celebrity Endorsements/Rollie Fingers
Las Vegas, NV: 4:25 pm. Hall of Fame baseball player Rollie Fingers has broken the mold when it comes to compensated celebrity endorsements. Mr. Fingers has recently started to use an amazing new fuel additive product produced by Bio Performance, Inc. Not only is he using it and getting significantly higher MPG’s, he is doing so without being compensated in any way by Bio Performance. He bought into the program like every other distributor. In the celebrity endorsement world where it is all about the money, it’s refreshing to see someone from the “A list” doing something because it works and feels right.
The fuel pill that is sweeping the country (over 20,000 people have signed up in the first 3 months and sales are over $9,000,000) has attracted Rollie because of what it is doing for his gas mileage…it’s increasing. Not only are the benefits felt in his wallet but it is also significantly cutting down (by as much as 80%) on fuel emissions. That’s a subject near and dear to Rollie as he has two small children who he wants to be able to grow up in an environment that is as clean as possible.
Rollie has personally experienced an increase in his mileage. If you would like to join Rollie in this unique venture just go to the bottom of this release and look at his attached web page. Listen to him personally speak about bio Performance. After listening, if you would like to explore in more depth the opportunities associated with this great company, simply follow the instructions and either Rollie himself or one of his close associates will contact you personally.
As Rollie so adeptly said, “I will try anything that can increase my cars mileage, lower emissions and make my car run better…I did and it works and for that reason I suggest you do the same…come join the number one team in the nation”. Now, who better than Rollie to know the value of a team…a man who played on what many consider the first modern day 3-peat with the Oakland A’s.
Thanks for reading and Rollie is looking forward to you joining him in this great business opportunity.
Once you get the knack for writing press releases, they will become your best friend. There are a number of services on the net that you can find under a Google search that you can use to submit your release online. The online services are going to provide you with national coverage you need, while all your local media contacts should also be sent the release. What you are trying to do is get local media exposure for free.
When using a celebrity endorser in an in store promotion, there are creative ways and incentives that can be used to attract a new customer, a larger spending customer, a devoted customer, and one that will turn into a long term regular customer. You can use cross-selling and up-sell
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