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Write You - Google's Aging Delay Explained
The Art of Storytelling (eg. 'Branding')A few years ago at a conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman with all the appropriate credentials. At the podium, she said she forgot the notes for her speech and she would tell a story instead.The grey suited crowd shifted in their chairs, glanced left and right at each other. She began by asking for the lights to be turned down and for all of us to close our eyes. She then told a story about a young girl who had lost her imagination and, if she was to survive, she would have to find it. It was a frighten
What do I do in the meantime?
What I suggest for all newly published sites that are yearning for high Google rankings is to focus on the other search engines and directories. Always remember that Google is not the only search engine out there. It may be the ideal search engine of choice at this time, but there are others that can produce substantial traffic.
Continue monitoring your rankings in MSN and Yahoo. If you have the budget for it and/or you have a relatively high profit margin on your products and services, you may wish to consider a pay-per-click (PPC) campaign using Google AdWords. The cynical side of me wonders whether this is another good explanation of the use o
Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is ‘a targeted group of individuals with very specific and similar needs or interests.’ These people engage in similar activities and hence they would most probably demand the same goods or services to cater to their needs. Online businesses that drop ship their products to their customers would thrive by focusing on a specifically targeted niche market. In this article, I would focus on the advantages a niche market can bring to an online Drop Ship business. This article also provides you with practical steps for you to select your ni
If you have recently published a Web site, you may be wondering why it is not showing up in Google’s index. You have submitted it to Google several times; you know that Google has done its deep sweep of the web since its publication; you even have multiple links to it from other reputable sites with high PageRanks in the Google index. So why in the world is it that your site is not making it into Google’s index? Well, you can stop banging your head against the wall. The culprit is a term used in the SEO community which is referred to as “aging delay”.
What is “Aging Delay”?
Aging delay is a very simple way of saying that Google will not index your site’s pages for a specified period of time after its launch. Quite literally, your site is being delayed from indexing until it has reached a certain age. Many new site owners expect a well-optimized site to start showing up in the search engine results pages (SERPs) within four to six weeks of publication. Many new SEOs have gotten themselves into trouble by advising clients that they will (or “should”) be in the Google index within this short time period. The reality is that it will take six to nine months for you to start seeing results in Google’s index as a result of aging delay.
Why Does Google Use Aging Delay?
The theory is that Google is using aging delay as a means of counteracting site owners that want to create a site and move directly to the top of the rankings for a specific group of keywords. With all of the link farms, ranking schemes, and other unethical means of procuring backlinks now in existence, aging delay is Google’s way of putting a new site in a sort of holding pattern before indexing its pages. Remember, Google – along with all other search engines – wants users to have the best information available to them. They do NOT want people to be able to manipulate their way to the top of the rankings in a short period of time by simply throwing a bunch of money at an SEO firm along with a list of keywords. This would compromise the integrity of the information provided and seriously decrease Google’s perceived value in the eyes of their end users. The problem is that many (most?) site owners want instant gratification when it comes to SEO. If you are a professional search engine consultant, you need to emphasize up front that Google results will take time.
Is there anything I can do to overcome aging delay?
The short answer is no. Not at this time. Or, if there is, Google is not telling anyone what it is, nor is there any anecdotal evidence out there pointing to a quick and painless remedy to the effects of aging delay. One of the only things that new site owners can do (and by reading this article, you are one of them) is to be aware of aging delay and plan accordingly.
Is there anything I can do to shorten aging delay?
One tactic that has been suggested by the SEO community in an effort to shorten the effects of aging delay is to publish a site as soon as you have a domain name. Put a series of rudimentary pages on your web hosting server as soon after securing the domain as possible. This starts the clock on aging delay within the Google search engine. By the time your site is ready to be launched, you will already have a substantial chunk of aging delay time under your belt. It will not shorten the total amount of time before Google indexes and ranks your site’s pages, but it will shorten the delay after your final site has been published.
What do I do in the meantime?
What I suggest for all newly published sites that are yearning for high Google rankings is to focus on the other search engines and directories. Always remember that Google is not the only search engine out there. It may be the ideal search engine of choice at this time, but there are others that can produce substantial traffic.
Continue monitoring your rankings in MSN and Yahoo. If you have the budget for it and/or you have a relatively high profit margin on your products and services, you may wish to consider a pay-per-click (PPC) campaign using Google AdWords. The cynical side of me wonders whether this is another good explanation of the use of
If you are new to the Internet Marketing arena, or have a limited advertising budget, it must be hard to see where you go to get the success you crave. But it is within your grasp, if you only knew it.If you fall into either group mentioned above (or even if you don't), there are 3 simple no cost or low cost strategies that you can employ to help kick start your Internet business.1. The Correct Use of Safelists to Help Build Your ListSafelists are frowned upon in many Internet Marketing circles, as being old, tired or just plain too hard to operate.But those that say this are sadly mistaken, and are missing out on one of the easiest and cheapest sources of lead generation on
Why Does Google Use Aging Delay?
The theory is that Google is using aging delay as a means of counteracting site owners that want to create a site and move directly to the top of the rankings for a specific group of keywords. With all of the link farms, ranking schemes, and other unethical means of procuring backlinks now in existence, aging delay is Google’s way of putting a new site in a sort of holding pattern before indexing its pages. Remember, Google – along with all other search engines – wants users to have the best information available to them. They do NOT want people to be able to manipulate their way to the top of the rankings in a short period of time by simply throwing a bunch of money at an SEO firm along with a list of keywords. This would compromise the integrity of the information provided and seriously decrease Google’s perceived value in the eyes of their end users. The problem is that many (most?) site owners want instant gratification when it comes to SEO. If you are a professional search engine consultant, you need to emphasize up front that Google results will take time.
Is there anything I can do to overcome aging delay?
The short answer is no. Not at this time. Or, if there is, Google is not telling anyone what it is, nor is there any anecdotal evidence out there pointing to a quick and painless remedy to the effects of aging delay. One of the only things that new site owners can do (and by reading this article, you are one of them) is to be aware of aging delay and plan accordingly.
Is there anything I can do to shorten aging delay?
One tactic that has been suggested by the SEO community in an effort to shorten the effects of aging delay is to publish a site as soon as you have a domain name. Put a series of rudimentary pages on your web hosting server as soon after securing the domain as possible. This starts the clock on aging delay within the Google search engine. By the time your site is ready to be launched, you will already have a substantial chunk of aging delay time under your belt. It will not shorten the total amount of time before Google indexes and ranks your site’s pages, but it will shorten the delay after your final site has been published.
What do I do in the meantime?
What I suggest for all newly published sites that are yearning for high Google rankings is to focus on the other search engines and directories. Always remember that Google is not the only search engine out there. It may be the ideal search engine of choice at this time, but there are others that can produce substantial traffic.
Continue monitoring your rankings in MSN and Yahoo. If you have the budget for it and/or you have a relatively high profit margin on your products and services, you may wish to consider a pay-per-click (PPC) campaign using Google AdWords. The cynical side of me wonders whether this is another good explanation of the use o
Have you created a core marketing message to use throughout all of your marketing efforts?I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.A core marketing message clearly and concisely communicates what you're out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information.So many small business owners and professional service providers never take the time to create this for
Is there anything I can do to overcome aging delay?
The short answer is no. Not at this time. Or, if there is, Google is not telling anyone what it is, nor is there any anecdotal evidence out there pointing to a quick and painless remedy to the effects of aging delay. One of the only things that new site owners can do (and by reading this article, you are one of them) is to be aware of aging delay and plan accordingly.
Is there anything I can do to shorten aging delay?
One tactic that has been suggested by the SEO community in an effort to shorten the effects of aging delay is to publish a site as soon as you have a domain name. Put a series of rudimentary pages on your web hosting server as soon after securing the domain as possible. This starts the clock on aging delay within the Google search engine. By the time your site is ready to be launched, you will already have a substantial chunk of aging delay time under your belt. It will not shorten the total amount of time before Google indexes and ranks your site’s pages, but it will shorten the delay after your final site has been published.
What do I do in the meantime?
What I suggest for all newly published sites that are yearning for high Google rankings is to focus on the other search engines and directories. Always remember that Google is not the only search engine out there. It may be the ideal search engine of choice at this time, but there are others that can produce substantial traffic.
Continue monitoring your rankings in MSN and Yahoo. If you have the budget for it and/or you have a relatively high profit margin on your products and services, you may wish to consider a pay-per-click (PPC) campaign using Google AdWords. The cynical side of me wonders whether this is another good explanation of the use o
Mark Anastasi is a walking, talking, self improvement dynamo and his entrepreneurial journey has been a fascinating one.He is the kind of guy that is only too willing to share his knowledge and experience for the benefit of those around him.He shares much of this experience through his financial freedom seminars. He also has a separate company that promotes other personal development speakers called Inspired Events...The InterviewDS: What inspired you to set up the Life Quest Partnership?MA: All the good I have in my life I owe to the considerable investment I have made in my 'personal development', through books, CDs, DVDs, and seminars I have attended. The LifeQues
Is there anything I can do to shorten aging delay?
One tactic that has been suggested by the SEO community in an effort to shorten the effects of aging delay is to publish a site as soon as you have a domain name. Put a series of rudimentary pages on your web hosting server as soon after securing the domain as possible. This starts the clock on aging delay within the Google search engine. By the time your site is ready to be launched, you will already have a substantial chunk of aging delay time under your belt. It will not shorten the total amount of time before Google indexes and ranks your site’s pages, but it will shorten the delay after your final site has been published.
What do I do in the meantime?
What I suggest for all newly published sites that are yearning for high Google rankings is to focus on the other search engines and directories. Always remember that Google is not the only search engine out there. It may be the ideal search engine of choice at this time, but there are others that can produce substantial traffic.
Continue monitoring your rankings in MSN and Yahoo. If you have the budget for it and/or you have a relatively high profit margin on your products and services, you may wish to consider a pay-per-click (PPC) campaign using Google AdWords. The cynical side of me wonders whether this is another good explanation of the use o
You have optimised your website, found the keywords that get lots of traffic and don’t have much competition. All the keywords are added to your site (Title, Meta tags etc) and you have done some excellent flowing writing with your keywords peppering your homepage.Great, you now have a website, it is fairly well optimised, you are getting lots of traffic and guess what there is still something else needed in the mix.You need to juggle all of the above with excellent copywriting.What is copywriting? Well it’s the text that appears on your website, the bits that sell. And yes that’s mainly what websites are for, they are your representative, they sell you places that you wouldn’t hav
What do I do in the meantime?
What I suggest for all newly published sites that are yearning for high Google rankings is to focus on the other search engines and directories. Always remember that Google is not the only search engine out there. It may be the ideal search engine of choice at this time, but there are others that can produce substantial traffic.
Continue monitoring your rankings in MSN and Yahoo. If you have the budget for it and/or you have a relatively high profit margin on your products and services, you may wish to consider a pay-per-click (PPC) campaign using Google AdWords. The cynical side of me wonders whether this is another good explanation of the use of aging delay by Google; the implementation of aging delay my in fact bring them increased revenue. Very interesting.
Continue your SEO tactics and best practices. Measures such as adding pages and fresh content to your site, continuing to update your pages on a regular basis, implementing a blog, and researching the best keywords for your target audience will only make your site that much more valuable to Google after its launch.
The bottom line is that Google does not need a reason to use the measures that it does, including aging delay. We can only speculate. Aging delay is real and it has been implemented by Google for a reason. Having the knowledge and awareness of its existence will put you ahead of the curve and allow for you to plan accordingly.
Final Thoughts
Like fine wine, Google’s philosophy is that web sites gain value over time. Their number one motive is to provide useful content to people using the Google search engine and aging delay is their latest means used to insure that new sites are not harvested before their time. Be patient. With time, your site will be indexed and ranked in Google.
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