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Write You - Branding - Defining Yourself
I have a friend who is caught up in some serious 'paralysis of analysis' where her business life is concerned. I advised her to simply follow God's peace and just get moving! She looked at me like I had suggested that she jump off a cliff. I could tell that she was literally frozen by her own fear of missing God.Missing God is just not something that I've ever worried about. What do people mean when they say 'I'm afraid of
You know who you are. Now what?
Once you have defined your company and products, you should focus on these issues to help differentiate you from your competition. Does your logo help customers define your product at a glance? Have you developed the best image to represent your products? Do you have a tag line – a phrase that describes your product and helps customers identify it in any medium, from Web site ads to print advertising? What is the appropriate tone for your advertising? Is an animated character a
A company offers products and/or services to its customers to generate sales. The transaction takes place when the customer buys the goods and/or services at the price and conditions agreeable to both parties. Generally the transaction is completed when the customer pays after taking delivery of goods and/or services.However in cases where there is a long-standing relationship between the company and a customer, the buyer m
The ultimate goal of branding is to own a product category – for example, Kleenex® owns the idea of “tissues” in the mind of the general public. Branding identifies and defines the basis for all communication, from packaging to public relations. It is the personality and the soul of your company.
Creating a strong brand will have a large affect on your bottom line and allow you to pull more ROI from your ad dollars. When a customer is loyal to your brand, price becomes less of issue.
Elements that make up a successful brand include:
Relevance: Do your potential customers think that they need your product? How does it make a positive difference in their lives – does it make their lives easier? Does it make them feel good about themselves? Does it help define who they are?
Differentiation: The benefits of your products/services are unique from your competition, ie “unique selling proposition” or “core competency.”
Brand awareness: Do people know that your company and its products exist? If so, do they have top-of-mind awareness? Brand awareness leads to brand preference...and that leads to brand loyalty!
Consistency: Consistency in all your communications about your business and your products is critical in establishing a brand. Inconsistency creates confusion and has a negative effect on brand identity.
Defining yourself
Let's say your company sells a new kind of coffee. You should use these questions as a guide to develop your message and ultimately your brand. How does it differ from other coffees? What are you communicating about your brand with your packaging? Are customers getting a bargain or are they paying a bit more for a superb experience? Why would customers choose your coffee over another brand? Does your coffee remind a customer who he/she is and tell the world around them who they are? Who are your customers? Are they female NASCAR fans, managers of private clubs or male executives hurrying off to the office?
You know who you are. Now what?
Once you have defined your company and products, you should focus on these issues to help differentiate you from your competition. Does your logo help customers define your product at a glance? Have you developed the best image to represent your products? Do you have a tag line – a phrase that describes your product and helps customers identify it in any medium, from Web site ads to print advertising? What is the appropriate tone for your advertising? Is an animated character ap
When you have home based business you fill many roles. One in particular is the role of company accountant or bookkeeper. Many businesses use QuickBooks to handle their accounting needs as do I.The benefits of using QuickBooks are endless. Mainly the program provides an easy way to invoice your clients and keep track of your accounts. However, there is a learning curve using QuickBooks to its full capacity. While I recomme
Creating a strong brand will have a large affect on your bottom line and allow you to pull more ROI from your ad dollars. When a customer is loyal to your brand, price becomes less of issue.
Elements that make up a successful brand include:
Relevance: Do your potential customers think that they need your product? How does it make a positive difference in their lives – does it make their lives easier? Does it make them feel good about themselves? Does it help define who they are?
Differentiation: The benefits of your products/services are unique from your competition, ie “unique selling proposition” or “core competency.”
Brand awareness: Do people know that your company and its products exist? If so, do they have top-of-mind awareness? Brand awareness leads to brand preference...and that leads to brand loyalty!
Consistency: Consistency in all your communications about your business and your products is critical in establishing a brand. Inconsistency creates confusion and has a negative effect on brand identity.
Defining yourself
Let's say your company sells a new kind of coffee. You should use these questions as a guide to develop your message and ultimately your brand. How does it differ from other coffees? What are you communicating about your brand with your packaging? Are customers getting a bargain or are they paying a bit more for a superb experience? Why would customers choose your coffee over another brand? Does your coffee remind a customer who he/she is and tell the world around them who they are? Who are your customers? Are they female NASCAR fans, managers of private clubs or male executives hurrying off to the office?
You know who you are. Now what?
Once you have defined your company and products, you should focus on these issues to help differentiate you from your competition. Does your logo help customers define your product at a glance? Have you developed the best image to represent your products? Do you have a tag line – a phrase that describes your product and helps customers identify it in any medium, from Web site ads to print advertising? What is the appropriate tone for your advertising? Is an animated character a
For your business to really prosper, you have to get deep down and dirty to ensure that really get clear on issues you are facing. And those your people are facing too.Susan Scott has written a tremendous book called 'Fierce Conversations'.It is not a book for the faint-hearted.However, it is a fantastic resource, whether you want to take a long hard look at your career, your business or y
Brand awareness: Do people know that your company and its products exist? If so, do they have top-of-mind awareness? Brand awareness leads to brand preference...and that leads to brand loyalty!
Consistency: Consistency in all your communications about your business and your products is critical in establishing a brand. Inconsistency creates confusion and has a negative effect on brand identity.
Defining yourself
Let's say your company sells a new kind of coffee. You should use these questions as a guide to develop your message and ultimately your brand. How does it differ from other coffees? What are you communicating about your brand with your packaging? Are customers getting a bargain or are they paying a bit more for a superb experience? Why would customers choose your coffee over another brand? Does your coffee remind a customer who he/she is and tell the world around them who they are? Who are your customers? Are they female NASCAR fans, managers of private clubs or male executives hurrying off to the office?
You know who you are. Now what?
Once you have defined your company and products, you should focus on these issues to help differentiate you from your competition. Does your logo help customers define your product at a glance? Have you developed the best image to represent your products? Do you have a tag line – a phrase that describes your product and helps customers identify it in any medium, from Web site ads to print advertising? What is the appropriate tone for your advertising? Is an animated character a
The techniques of printing have evolved constantly ever since Gutenberg invented the first printing press in the 15th century. Over the years, several new methods of printing have evolved. Digital printing as a printing technology has revolutionized printing concepts and has become the most popular method used today. The technique mainly involves reproduction of digital images on surfaces such as common paper, photographic paper,
You know who you are. Now what?
Once you have defined your company and products, you should focus on these issues to help differentiate you from your competition. Does your logo help customers define your product at a glance? Have you developed the best image to represent your products? Do you have a tag line – a phrase that describes your product and helps customers identify it in any medium, from Web site ads to print advertising? What is the appropriate tone for your advertising? Is an animated character a
Businesses are suffering major losses everyday because of lapse security policies, yet surprisingly enough, many are clueless to just how big of a problem security is becoming. You may think that a security threat isn't high-priority, but the amount of data breaches and data loss has been on the rise for the past several years.Such threats do not only include hackers and scammers, but even one's own staff can put a busines
You know who you are. Now what?
Once you have defined your company and products, you should focus on these issues to help differentiate you from your competition. Does your logo help customers define your product at a glance? Have you developed the best image to represent your products? Do you have a tag line – a phrase that describes your product and helps customers identify it in any medium, from Web site ads to print advertising? What is the appropriate tone for your advertising? Is an animated character appropriate, or should you get right down to business with a high-impact look in your ads and text with a serious sell? What language will you use in your ads? Do you want your product to be perceived as offbeat, mainstream, clever or practical? What best reflects your brand? What media do your customers use? Are they more likely to learn more about your product through television advertising or an e-mail blast? A brochure or a billboard?
Careful branding, and subsequent strategizing and application, can result in increase sales, more customers and an ability to increase the value and, therefore, the pricing of your products.
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