Recommendations

• Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
• If yo
  Hurricane Marketing
  Have you heard of Hurricane Marketing yet? Well, that is because I just made it up. But let me explain to you what it is. You see, some marketing consultants talk about; The Perfect Storm of marketing. What they are saying is that smart marketing is really a multiplicity affect of all your combined marketing efforts; everything from signage and location to word of mouth Buzz and referrals. This makes a lot of sense right?Sure it does, but let’s take this one step further and talk about the new paradigm of Hurricane Marketing; a flurry of marketing efforts and a storm surge of activity. The winds of change are upon us and we are talking a high-level category of strategic planning here.
  I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world's wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank?

  Apparently not.

  Most Common Website Content Success Factors

  I took a close look at the top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Here's what I found.

  The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:

  • Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.
  • Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Google almost certainly has better access to new words than the dictionary, with its database of billions of web pages. Supposed grammatical errors that did not in fact violate style rules were also ignored. Google would certainly be less conservative than a grammar checker in evaluating popular stylistic devices such as sentence fragments.
  • Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
  • Lists: both bulleted and numbered, form a large part of the text.
  • Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
  • Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.

  SEO "Do's" and "Don'ts" that Don't Really Matter

  A hard look at the results slaughters a number of SEO bugbears and sacred cows.

• PageRank. The median PageRank was 4. One page had a PageRank of 0. (Note that the low PageRank would seem to discount the idea that these pages owe their ranking completely to numerous incoming links.)
• Frames. The top two web pages listed for the most searched-on keyword employ frames.
• JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links.
• Keyword optimization. Except for two pages, keyword optimization was conspicuous by its absence. In more than half the web pages, the keyword did not appear more than three times, meaning a very low density. Many of the pages did not contain the keyword at all.
• Sub-headings. On most pages, sub-headings were either absent or in the form of images rather than text.
• Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones.
• Text content: a significant number of pages contained little or no text. These pages were almost all image galleries (there was one Flash movie), with the images being photographs of the subject covered by the keyword.
• Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.

Recommendations

• Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
• If you
  How to Start a Candle Business
  Every year, America spends $2 billion lighting up their lives with the romance, and soft glow of candles that come in all shapes, sizes and scents. They're one of the most popular home decorating accents, even for people who are not dedicated to doing their home in themes and matching colors/accessories.Now is an excellent time to start a candle business, either as a supplement to your regular income, or as a career that can be carried on in the evenings after your partner is home to look after the children.One of the basic recommendations before starting any business, is to research the sales statistics for your area, and nationally. This will give you a good idea of whether or
  No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Google almost certainly has better access to new words than the dictionary, with its database of billions of web pages. Supposed grammatical errors that did not in fact violate style rules were also ignored. Google would certainly be less conservative than a grammar checker in evaluating popular stylistic devices such as sentence fragments.
• Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
• Lists: both bulleted and numbered, form a large part of the text.
• Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
• Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.

SEO "Do's" and "Don'ts" that Don't Really Matter

A hard look at the results slaughters a number of SEO bugbears and sacred cows.

• PageRank. The median PageRank was 4. One page had a PageRank of 0. (Note that the low PageRank would seem to discount the idea that these pages owe their ranking completely to numerous incoming links.)
• Frames. The top two web pages listed for the most searched-on keyword employ frames.
• JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links.
• Keyword optimization. Except for two pages, keyword optimization was conspicuous by its absence. In more than half the web pages, the keyword did not appear more than three times, meaning a very low density. Many of the pages did not contain the keyword at all.
• Sub-headings. On most pages, sub-headings were either absent or in the form of images rather than text.
• Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones.
• Text content: a significant number of pages contained little or no text. These pages were almost all image galleries (there was one Flash movie), with the images being photographs of the subject covered by the keyword.
• Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.

Recommendations

• Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
• If yo
  Help The eBay Viral Process Begin
  Ok, you have created an eBook and you have granted resale rights to generate an affiliate income and website visitors. But have you ensured the viral process can start? If you haven't you may find your eBook will not sell as well as you planned.First of all make sure in the opening statement of your eBook you mention your eBook has resale rights and state your resale terms if you have any. Also, don't complicate things here. Keep the resale terms as simple as possible. If you complicate things here you will find no one will sell your eBook. I personally don't care how others distribute my resale rights eBooks as long as they are not modified.Statements that may complicate things
  lumped together.
• Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.

SEO "Do's" and "Don'ts" that Don't Really Matter

A hard look at the results slaughters a number of SEO bugbears and sacred cows.

• PageRank. The median PageRank was 4. One page had a PageRank of 0. (Note that the low PageRank would seem to discount the idea that these pages owe their ranking completely to numerous incoming links.)
• Frames. The top two web pages listed for the most searched-on keyword employ frames.
• JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links.
• Keyword optimization. Except for two pages, keyword optimization was conspicuous by its absence. In more than half the web pages, the keyword did not appear more than three times, meaning a very low density. Many of the pages did not contain the keyword at all.
• Sub-headings. On most pages, sub-headings were either absent or in the form of images rather than text.
• Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones.
• Text content: a significant number of pages contained little or no text. These pages were almost all image galleries (there was one Flash movie), with the images being photographs of the subject covered by the keyword.
• Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.

Recommendations

• Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
• If yo
  1 Secret to Pressure Washing C-Stores, Gas Stations and 7-11
  To succeed in the pressure washing business you need to have a good account base and steady clientele. You need to be careful not to have too many accounts, which are mostly seasonal. The key is to have diversified accounts and plenty of night work cleaning concrete or flat work. One of the best accounts we have found for many reasons in Convenience Stores or C-Stores, as they are generally open 24-hours with lighting so you can work safely without being mugged and you can also be seen and pick up accounts from other property management companies, truck fleet owners and commercial building owners that see you out working.Recently I received this email from one of our franchisees who pi
  eyword did not appear more than three times, meaning a very low density. Many of the pages did not contain the keyword at all.
• Sub-headings. On most pages, sub-headings were either absent or in the form of images rather than text.
• Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones.
• Text content: a significant number of pages contained little or no text. These pages were almost all image galleries (there was one Flash movie), with the images being photographs of the subject covered by the keyword.
• Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.

Recommendations

• Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
• If yo
  e-Currency Exchange - What You Need to Know Before Making any Decisions
  How do I make money in E-Currency Exchange?In brief, You profit by providing the means for others to exchange these different e-currencies for a fee. You do not speculate in currencies' fluctuations (although you can). Just as there are fees for using normal bank credit or debit cards, there are fees for using an e-currency exchange service. This is how you make money! You may think of it in terms of banking at a local bank. You deposit money into your savings account and the bank uses "your" funds to give to others in the form of loans for a house, a car etc. For depositing your money and allowing the bank to use that money the bank will in turn give you at best 1 - 4% intere
  ntly distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.

Recommendations

• Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
• If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going online.
• Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.
• Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified.
• In short, make sure the bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.