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Write You - Thoughts On Corporate Identity
Many entrepreneurs have preconceived notions about taking their company public, most of which are not accurate. Nine little known facts:1. You do not need a brokerage firm or investment banking firm to take your company public.Many companies opt to go public through a direct public offering. In these registered public offerings, a private company follows the same rules and regulations that are followed by companies who go public with an investment banking firm.2. You do not need to go public through a reverse merger.Many companies falsely believe that they are too small or are not interesting enough to go public so they decide to go public through a reverse merger transaction. The truth is that virtually any company can go public through a direct public offering.3. You do not need to give up control of your company.Senior executives of small to medium size companies believe that they will lose control of their company during the process to become public. While there are additional constraints due to government regulations and investor demands, it is rare for a company to give up control. When companies do give up control during the initial public offering process, they al
But there are differences and differences. Information is difference that makes a difference. You were probably aware, as you dropped the coin into your palm, your eyes told you automatically, without your brain even asking, what the value of the coin was; but you were probably not aware what date it was minted. This is because (unless you are a numismatist) the value of the coin makes a difference to you whereas its date doesn't.
What is it that makes a difference to a lizard, to a numismatist, to you? Surely not the same things. W
Have you ever wondered just how all the retailers who have a shop at your local shopping centre, sorted out who’d go where? If you imagined that they didn’t really care – think again.The adage in real estate; location, location is just as relevant in the shopping centre placement game.Firstly some useful terms to clarify the language used:Anchor tenant – A major retailer such as a supermarket or discount department store who ‘anchors’ all or part of the centre. Usually found at either end. Satellite – A retail area physically separated from the main building, but sharing the car park etc. Handy for ‘utility’ type tenants such as car servicing. Traffic – The general term used for shopper ‘flow’ as identified by devices such as clickers.If you examine a selection of your local shopping centers, you will find a pattern emerging. There will be at least one anchor tenant. A large retailer, such as a supermarket, which will be placed usually at either end. This anchor has the job of attracting the bulk of traffic to the centre, and is essential for success. There will usually be a satellite set up on an edge of the car park to house operations unsuited to any other placement. Businesses such
As with so much of life the Internet has forever changed the way we identify our businesses.
Identity is made up of many things but at its most basic level is comprised of Image(s) and Information. Image may be an actual graphic component or a series of key words or phrases that create a mental picture or a combination thereof. However, everything is information (small i). But in the case of Corporate Identity information must be restricted to that which pertains to the fundamental tenets upon which the business has been established and / or will thrive.
The first of these factors, Image, has been defined, discussed and theorized about for centuries. It is the domain of artists, literati, philosophers, psychologists and psychiatrists, mathematicians, computer scientists, photographers and many other students of social interaction. It is also vitally critical to each of us individually and in our roles as business owners and managers.
Of all the definitions of image available to learn from the simple descriptor by Ezra Pound (American poet 1885 - 1972) would seem to provide a very appropriate comment for business specialists:
“…an intellectual and emotional complex in an instant of time."
Simply put, clear, to the point.
The second factor, Information, is essentially the domain of everybody and has myriad definitions. As regards business the following from the Veryard web site also provides concise clarity:
“Bateson defines information as "a difference that makes a difference".
Hold your hand perfectly still, palm upwards and resting comfortably on a table. With your other hand, drop a small coin into the palm. You will feel the impact, and if the coin is cold, you will feel the coldness of the metal. Soon however, you will feel nothing. The nerve cells don't bother repeating themselves. They will only report to the brain when something changes. Information is difference.
A lizard hunting insects operates on the same principle. The lizard's eye only reports movement to the lizard's brain. If the hunted insect settles on a leaf, the lizard literally cannot see it. But the moment the insect starts to move, whop, the lizard can see it again, and the tongue flickers out and catches it.
But there are differences and differences. Information is difference that makes a difference. You were probably aware, as you dropped the coin into your palm, your eyes told you automatically, without your brain even asking, what the value of the coin was; but you were probably not aware what date it was minted. This is because (unless you are a numismatist) the value of the coin makes a difference to you whereas its date doesn't.
What is it that makes a difference to a lizard, to a numismatist, to you? Surely not the same things. Wh
Exchange is a program that allows the owner of a certain property that is used for investment to be exchanged with another property and defer paying the taxes. If the like-kind property is purchased, the rules and regulations of the Internal Revenue Code should be followed and observed. This will allow the investors to gain more assets, have a large control over real estates and expand into other properties. The like-kind property is only recognized if the exchange is for the purpose of productive use like in the business or trade industry and investment. The like-kind property can consider these for investment:- Duplex - Commercial Property - Single Family Rental - Apartment - Raw Land1. Understanding ExchangeThere are some points to understand regarding exchange. Here are some tips to guide you with the exchange process. It is important to know the basics of the process. A lot of people are confused about the exchange procedures. If you are new to it, perhaps you won’t understand it that well too. You can ask a professional about the terms and conditions that are unclear. Exchange process is not taken for granted because it has proper guidelines to follow.If you ar
The first of these factors, Image, has been defined, discussed and theorized about for centuries. It is the domain of artists, literati, philosophers, psychologists and psychiatrists, mathematicians, computer scientists, photographers and many other students of social interaction. It is also vitally critical to each of us individually and in our roles as business owners and managers.
Of all the definitions of image available to learn from the simple descriptor by Ezra Pound (American poet 1885 - 1972) would seem to provide a very appropriate comment for business specialists:
“…an intellectual and emotional complex in an instant of time."
Simply put, clear, to the point.
The second factor, Information, is essentially the domain of everybody and has myriad definitions. As regards business the following from the Veryard web site also provides concise clarity:
“Bateson defines information as "a difference that makes a difference".
Hold your hand perfectly still, palm upwards and resting comfortably on a table. With your other hand, drop a small coin into the palm. You will feel the impact, and if the coin is cold, you will feel the coldness of the metal. Soon however, you will feel nothing. The nerve cells don't bother repeating themselves. They will only report to the brain when something changes. Information is difference.
A lizard hunting insects operates on the same principle. The lizard's eye only reports movement to the lizard's brain. If the hunted insect settles on a leaf, the lizard literally cannot see it. But the moment the insect starts to move, whop, the lizard can see it again, and the tongue flickers out and catches it.
But there are differences and differences. Information is difference that makes a difference. You were probably aware, as you dropped the coin into your palm, your eyes told you automatically, without your brain even asking, what the value of the coin was; but you were probably not aware what date it was minted. This is because (unless you are a numismatist) the value of the coin makes a difference to you whereas its date doesn't.
What is it that makes a difference to a lizard, to a numismatist, to you? Surely not the same things. W
Erupting from the mind are often debates of challenges and issues plaguing mankind. Caught up in the sound and fury you can hear folks get worked up, by the mass media hysteria as they spar with jaded opinions jousting one another. Of course at the Online Think Tank cooler heads prevail and indeed the topics are highly intellectual spanning subjects in nearly every domain.Recently the topic came up with regards to patent piracy of Computer Software and Hardware. One Think Tanker asked in so many words; Is Silicon Valley Over Charging for The Products They Produce?Well, in a way they are over charging, so that all the players get paid; R and D, Venture Capitalists, Entrepreneurs and workers with a outrageous cost of living there (micro-economic disaster). But remember the costs to produce technology. If you do not have to pay for the R and D and steal it for free then you can have zero-royalties and/or the whole price to the retailer.Not just the incidental component price you were contracted to make. (of course we are talking computer technology types). But the Chinese are also stealing other technologies like Laser, Military, Satellite, missile, space, submarine, biotech, nanotech, etc. It po
Of all the definitions of image available to learn from the simple descriptor by Ezra Pound (American poet 1885 - 1972) would seem to provide a very appropriate comment for business specialists:
“…an intellectual and emotional complex in an instant of time."
Simply put, clear, to the point.
The second factor, Information, is essentially the domain of everybody and has myriad definitions. As regards business the following from the Veryard web site also provides concise clarity:
“Bateson defines information as "a difference that makes a difference".
Hold your hand perfectly still, palm upwards and resting comfortably on a table. With your other hand, drop a small coin into the palm. You will feel the impact, and if the coin is cold, you will feel the coldness of the metal. Soon however, you will feel nothing. The nerve cells don't bother repeating themselves. They will only report to the brain when something changes. Information is difference.
A lizard hunting insects operates on the same principle. The lizard's eye only reports movement to the lizard's brain. If the hunted insect settles on a leaf, the lizard literally cannot see it. But the moment the insect starts to move, whop, the lizard can see it again, and the tongue flickers out and catches it.
But there are differences and differences. Information is difference that makes a difference. You were probably aware, as you dropped the coin into your palm, your eyes told you automatically, without your brain even asking, what the value of the coin was; but you were probably not aware what date it was minted. This is because (unless you are a numismatist) the value of the coin makes a difference to you whereas its date doesn't.
What is it that makes a difference to a lizard, to a numismatist, to you? Surely not the same things. W
Promotional items have been proven to be an effective part of the marketing mix, and as such can play a key role in driving your business. Whether it’s a mug or a mousemat, a keyring or a pen, promotional items are generally much appreciated by the recipient. Everyone likes to receive a free gift – it reminds us of the feeling we had as a child when we found a free toy inside the cereal packet. Most promotional items are useful, which means they tend to be kept and used. This in turn means that your name, logo or message benefits from repeated exposure without any further cost. There are many ways in which promotional items can be successfully employed to create brand awareness and drive up sales.For example, advertising campaigns and direct mail tend to see better response rates when they are supported by promotional items. Corporate gifts encourage customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals. Internal award schemes and incentive programmes improve employee performance and motivation; and the use of promotional items as giveaways increases traffic to exhibition stands. But in order to lay the foundations of a profitable long-t
Hold your hand perfectly still, palm upwards and resting comfortably on a table. With your other hand, drop a small coin into the palm. You will feel the impact, and if the coin is cold, you will feel the coldness of the metal. Soon however, you will feel nothing. The nerve cells don't bother repeating themselves. They will only report to the brain when something changes. Information is difference.
A lizard hunting insects operates on the same principle. The lizard's eye only reports movement to the lizard's brain. If the hunted insect settles on a leaf, the lizard literally cannot see it. But the moment the insect starts to move, whop, the lizard can see it again, and the tongue flickers out and catches it.
But there are differences and differences. Information is difference that makes a difference. You were probably aware, as you dropped the coin into your palm, your eyes told you automatically, without your brain even asking, what the value of the coin was; but you were probably not aware what date it was minted. This is because (unless you are a numismatist) the value of the coin makes a difference to you whereas its date doesn't.
What is it that makes a difference to a lizard, to a numismatist, to you? Surely not the same things. W
Has this every happened to you? You have an account that owes your company a considerable amount of money. Everything goes well for awhile. The payments are made on time, the debtor calls you just because he wants to know how he can make your day better (hey, this is my dream!).Then one day no more calls and worse yet, no more payments. You, being the good employee that you are, attempt to call them and you discover that they have disappeared off of the face of the planet. So, you go back through your previous issues of Collection Advisory to look in the Skip Trace column to ensure your best possibility of finding your debtor. You begin your search process and you can not find any thing, WHAT NOW?The question is, are you looking for the right information? Confirming the information that you begin with is essential. Are you certain that the name, address social security number and phone number were TOTALLY correct from the start? I know the debtor gave you every bit of information that you asked for, but if you did not get the complete information you may have to spend considerable time, money and effort to get it corrected. Let me explain:NameHave you spelled the name correctly? Is it J
But there are differences and differences. Information is difference that makes a difference. You were probably aware, as you dropped the coin into your palm, your eyes told you automatically, without your brain even asking, what the value of the coin was; but you were probably not aware what date it was minted. This is because (unless you are a numismatist) the value of the coin makes a difference to you whereas its date doesn't.
What is it that makes a difference to a lizard, to a numismatist, to you? Surely not the same things. What is information for the lizard is not information for you, and what is information for you is not information for the lizard.
This is why the perspective of information is important. Perspective defines what counts as information at all, perspective defines to whom the information makes a difference."
Visit the Veryard Site at: http://www.users.globalnet.co.uk/~rxv/people/bateson.htm#information">
Adding to the preceding is the following two descriptions of Identity in the corporate sense:
From the Corporate Image web site:
“The term "Corporate Identity" is one that is widely spoken, but what does it actually mean?
Definition: "A corporate identity tells the world (whether actively or by default) just what the corporate strategy is." There are three elements to a corporate identity program:
Coherence: Presentation of a coherent structure
Symbolism; Symbolizes ethos and attitudes
Positioning: Differentiate from the competition"
Visit the Corporate Image Site at: http://www.cimageuk.com/corporate-identity-001.htm
And from the Corporate Identity Portal we get:
“Definition …
Corporate identity refers to the strategic concept for positioning a company. It entails defining identity traits, integrating them into a congruent action concept and coordinating them within this concept. Its objective is to permanently anchor a distinct, easily recognizable image in consumers' minds."
Visit the Corporate Identity Portal at: http://www.ci-portal.de/01_basics_def_e.html
All sound statements that get at the realities behind Corporate Identity.
With increased emphasis on branding and the speed at which business now occurs, the need to get the proper message in front of potential customers may be far more critical than at any previous time. Plus, thanks to such disasters as Enron, Adelphia, Worldcom, Tyco and related an elevated emphasis on openness, honesty and ethical operation are now necessary components of Identity making.
Thus it seems that Pound's comment on Image would, if expanded to encompass Corporate Identity, indicate that a key business goal is to create his intellectual and emotional complex in a heightened atmosphere of integrity and a briefer instant of time.
No simple task. However, some of the very mechanisms that have intensified the Identity equation can be part of the solution. The ability to g
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