Write You - Internet and Businesses Online

Segmentation --- Understnading Customers and Markets
Wholesale distributors must create and use formal methods to gather customer feedback and improve communication. Best Practice companies have a source of information about what customers think of them that does not come from their sales people. Sales people make stuff up; sorry, they do. Sales people do provide information and that is fine. You need to listen to your sales force. There is no question about that, but Best Practice companies have a way of getting input directly from customers:• What do you think of us?• How are we doing?•

n through sheer curiosity.

The banner has successfully achieved a good CTR, but for what purpose.

A banner with a high CTR does not automatically translate into success for your website.

The success of a banner should be judged by a different criteria. By one that cannot easily be measured.

Just for a m

E-business Franchises
E-business, or electronic business, usually refers to businesses that are operated over the Internet. The Internet is a cheap and efficient business tool. It facilitates access to both customers and suppliers, and expands the market reach of any business. By helping firms leverage the Internet, e-business applications improve the productivity of enterprises and increase their competitiveness. With the growing popularity of the Internet the number of e-businesses has been increasing exponentially.A franchise for e-business is defined in the same way as it

Some "experts" say they don’t exist. Apparently we have become so accustomed to seeing banners, we have learned to ignore them. We sub-consciously create little white blocks exactly 468x60 pixels in size that neatly fit over banners so that we no longer see them and NEVER click on them.

Of course these same experts will then tell you what, of course, you SHOULD be using. Their product.

Naturally some marketing techniques work better than others. But that doesn’t mean the less effective approaches should be ignored. A balanced advertising campaign will spread itself across a variety of mediums.

But isn’t it true that click-thru rates (CTR) on banners have dropped over the years?

This is difficult to ascertain and views on this are conflicting but, ultimately, CTR’s on banners are irrelvant and the measure of success should not be based on this misleading statistic.

Let’s say you get a 2% CTR on your banner. In other words, 2 out of every 100 views results in 2 mouse clicks.

Most would consider this to be a successful banner as most achieve considerably less than this. But how many of those "clickers" then take a genuine interest in the website they view?

Not many. Especially when you consider that the most effective banners are those that give nothing away and lure you in through sheer curiosity.

The banner has successfully achieved a good CTR, but for what purpose.

A banner with a high CTR does not automatically translate into success for your website.

The success of a banner should be judged by a different criteria. By one that cannot easily be measured.

Just for a mo

Digital Signage - Out-of-Home Advertising Gains Public Recognition
The concept of advertising with media outside of the home gained a good degree of notoriety Sunday in The Los Angeles Times with a major article by staff writer Alana Semuels.The 1,000-word article, "Now showing very near you...", makes a strong case for digital signage networks and advertising as well as other out-of-home media. In the article, Semuels identifies digital video recorders as a major culprit in diluting the frequency with which traditional television commercials are viewed. As a result, advertisers are hungry for an effective subst

ell you what, of course, you SHOULD be using. Their product.