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Write You - Logo vs Business Identity , Which One is Right for Your Small Business?
Credit Union Benefits: Give Employees a Raise at No Cost to You
In times of economic uncertainty, it is important to be creative with the benefits offered to employees. One of the best benefits that a company can offer to its employees is a credit union membership. Many credit unions will agree to give memberships to the employees of a certain company. For a company, this is just like offering a raise, but at no cost to the company. It is a valuable employee benefit that is effective on more than one level, as it not only provides financial advantages, but also offers an emotional connection to the company.On one level, the cre
scarding all of the old collateral materials that feature the old logo).In times of economic uncertainty, it is important to be creative with the benefits offered to employees. One of the best benefits that a company can offer to its employees is a credit union membership. Many credit unions will agree to give memberships to the employees of a certain company. For a company, this is just like offering a raise, but at no cost to the company. It is a valuable employee benefit that is effective on more than one level, as it not only provides financial advantages, but also offers an emotional connection to the company.On one level, the cre
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you
Parking Permits for Effective Parking Program
Parking permits are permit tags issued for vehicles to authorize them to be parked in a particular area or parking lot. Parking permits are very important to monitor and keep track of motor vehicles in parking lots. Parking permits facilitates authorized entry of vehicles in parking zones and this leads to strengthening of security. These permits are a must according to parking rules of cities, states, and institutions. There are various types of parking permits, such as temporary parking permits, residential parking permit, visitor permits, overnight parking permit, rese
There seems to be a lot of confusion between logos and business identities. As
a small business owner it's important that you identify what your logo
or business identity is supposed to do for you, and what result you intend on
getting from having it designed. Below are two lists that compare side
by side what you can expect from a logo and from a business identity.Parking permits are permit tags issued for vehicles to authorize them to be parked in a particular area or parking lot. Parking permits are very important to monitor and keep track of motor vehicles in parking lots. Parking permits facilitates authorized entry of vehicles in parking zones and this leads to strengthening of security. These permits are a must according to parking rules of cities, states, and institutions. There are various types of parking permits, such as temporary parking permits, residential parking permit, visitor permits, overnight parking permit, rese
This all comes down faith and belief in yourself and your company. Business owners that invest in a business identity know they have a good business model and want to invest in their future success. Conversely, logo-purchasing business owners aren't confident or self-assured that they'll be in business all that long. Business identity clients see their money going towards an investment; logo clients see their project as a risk and an expense.
One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo).
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you t
5 Steps to Build Stronger Communication and Understanding
Did you know that you should always create a process map for every procedure or system of procedures that you develop? And did you know that, like a table of contents, this will create stronger communication and better understanding in your organization?How do you do this?Identify Core ProcessesLast time, we followed the money trail and identified your business’ core processes. We discussed where to best start a change in one of those core processes. And we introduced the technique of producing a process map. So this week, let’s take a furt
signed. Below are two lists that compare side
by side what you can expect from a logo and from a business identity.Did you know that you should always create a process map for every procedure or system of procedures that you develop? And did you know that, like a table of contents, this will create stronger communication and better understanding in your organization?How do you do this?Identify Core ProcessesLast time, we followed the money trail and identified your business’ core processes. We discussed where to best start a change in one of those core processes. And we introduced the technique of producing a process map. So this week, let’s take a furt
This all comes down faith and belief in yourself and your company. Business owners that invest in a business identity know they have a good business model and want to invest in their future success. Conversely, logo-purchasing business owners aren't confident or self-assured that they'll be in business all that long. Business identity clients see their money going towards an investment; logo clients see their project as a risk and an expense.
One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo).
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you
An Outsourcer's Passage to India: How to Do It, part I
Frankfurt airport departure lounge. Full of western tech executives, each with an open laptop. They're all from different companies, all travelling separately. But one particular subject is making them feel like they're old college buddies, and they're networking like a swarm of honeybees."So, you've just been to Bangalore, have you?""Is it everything it's cracked up to be?""Is there still room there for new customers?"Did you find a good deal? Did you close?""Are they shrewd business people?""How do you know that your new-found s
y have a good business model
and want to invest in their future success. Conversely, logo-purchasing
business owners aren't confident or self-assured that they'll be in business all
that long. Business identity clients see their money going towards an
investment; logo clients see their project as a risk and an expense.
Frankfurt airport departure lounge. Full of western tech executives, each with an open laptop. They're all from different companies, all travelling separately. But one particular subject is making them feel like they're old college buddies, and they're networking like a swarm of honeybees."So, you've just been to Bangalore, have you?""Is it everything it's cracked up to be?""Is there still room there for new customers?"Did you find a good deal? Did you close?""Are they shrewd business people?""How do you know that your new-found s
One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo).
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you
3 Reasons Why Your Business Should Not Be You
Business Owners tend to identify themselves with their business. They show pride in the name, the function and the growth of their business. After all, it’s their ‘baby’. But there are three important reasons why your business and you should not be so closely identified: (1) Protection, (2) Privacy and (3) Capital Growth.Protection is Most Important.Millions of business owners make a splash about letting the world know that they and the business are essentially ‘one and the same’. This is often seen in the number
ards an
investment; logo clients see their project as a risk and an expense.
Business Owners tend to identify themselves with their business. They show pride in the name, the function and the growth of their business. After all, it’s their ‘baby’. But there are three important reasons why your business and you should not be so closely identified: (1) Protection, (2) Privacy and (3) Capital Growth.Protection is Most Important.Millions of business owners make a splash about letting the world know that they and the business are essentially ‘one and the same’. This is often seen in the number
One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo).
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you
Three Core Questions That Define Organizational Culture
"I respect those who know their own wishes. The greatest part of all the mischief in the world arises from the fact that many do not sufficiently understand their own aims. They have undertaken to build a tower, and spend no more labor on the foundation than would be necessary to erect a hut." — Johann Wolfgang von GoetheOver the years we've been involved in too many "vernacular engineering" debates as management teams argue about whether the statement they've been crafting is a vision, a mission, a statement of values and goals, or the like. Often these philosophi
scarding all of the old collateral materials that feature the old logo)."I respect those who know their own wishes. The greatest part of all the mischief in the world arises from the fact that many do not sufficiently understand their own aims. They have undertaken to build a tower, and spend no more labor on the foundation than would be necessary to erect a hut." — Johann Wolfgang von GoetheOver the years we've been involved in too many "vernacular engineering" debates as management teams argue about whether the statement they've been crafting is a vision, a mission, a statement of values and goals, or the like. Often these philosophi
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you that you'll be glad you did. If you aren't sure about how things are going to turn out, consider holding off on a business image until you see it as an investment rather than an expense.
A logo:
1. Quick fix solution so you have something to put on your business card.
2. Logos are pumped out with no thought to the company; it's ideal target market, nice or competitive landscape. In fact, a designer can create a logo without ever having met the client.
3. A typeface, icon and color scheme chosen at random, or just what looked cool that day
4. A symbol that at worst looks like clip art, at best it's passable
5. The logo won't make you feel much different about your company at all. In fact you may find yourself making excuses like, "I am having that redone", "That's just something I threw together", or "I am going to have that redesigned next month".
6. Logos can actually make you more apprehensive about networking, promoting and selling your business sinc
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