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Write You - What Can Hunting Teach Small Business Owners About Getting More Customers?
Buying Jewelry For Your Business Part 2: Buying Sterling Silver Jewelry
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jew
out of your marketing and design investment, make
sure the designer can say what I say to clients, "The only person who knows
your clients better than me is you". Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jew
Here's the deal, you as a business owner have clients you have to reach, that's what marketing and design does - it's outreach. If you hire someone who knows how to reach (or hunt) for these groups of people, your business will grow, if you hire a designer that doesn't understand marketing or how to hunt for your customers…well, your business starves.
Does that make sense?
The Interactive Map Meets the Data Visualization Needs of the 21st Century
Data VisualizationData visualization seems to be the trend of 21st century business. Since the internet has taken a leading role in everything from information to advertising to commerce, companies use interactive data visualization to reach out to consumers.Data visualization reaches into every aspect of business. Sales reports, inventory management, financial reports, a
I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am not invited. Maybe it's best that way, I kind of side with the deer anyway - hunting just isn't my thing. Data VisualizationData visualization seems to be the trend of 21st century business. Since the internet has taken a leading role in everything from information to advertising to commerce, companies use interactive data visualization to reach out to consumers.Data visualization reaches into every aspect of business. Sales reports, inventory management, financial reports, a
Well this article isn't about hunting, but I've seen the gear they have and preparation these guys go through in order to go after their target. To my surprise I started to see some very strong similarities between how they hunt animals and how I "hunt" prospects for clients when designing their projects. Stay with me, I promise you'll see…
Personally, I'm not a hunter, but they've got the right idea when it comes to attracting and honing in on a target. Instead of doing what they think will work, hunters try to get into the mindset of their target. They adapt their clothes, smell, behavior and thought process all to the targets they are going after. If they are going after deer, they try to think like a deer; a pheasant, think like a pheasant. Designers can learn a lot from hunters.
If a hunter knows little or nothing about his targets, he starves. If a designer knows little or nothing about his targets, he wastes the client's time and money.
Think about it, if your designer knows everything about the groups you're targeting: their age, their family life, income, likes/dislikes, voting preferences, where they shop, how they shop, etc., how much more focused and effective do you think your marketing message will be?
When you meet with a design firm about doing some work for you don't be surprised if they interview you, in fact you should demand it.
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, you as a business owner have clients you have to reach, that's what marketing and design does - it's outreach. If you hire someone who knows how to reach (or hunt) for these groups of people, your business will grow, if you hire a designer that doesn't understand marketing or how to hunt for your customers…well, your business starves.
Does that make sense?
How To Get Cast In Television Commericals: Guaranteed Part 1
Before the drum roll and the big reveal, let's begin by understanding that this casting secret is for ADVANCED would be commercial actors and actresses. This is NOT a basics course on the entire casting for television commercials genre.Information on taking the right classes and getting agents and posing for head shots and picking your commercial acting niche appear elsewhere.But f
nimals and how I "hunt" prospects for clients when designing their projects. Stay with me, I promise you'll see…Before the drum roll and the big reveal, let's begin by understanding that this casting secret is for ADVANCED would be commercial actors and actresses. This is NOT a basics course on the entire casting for television commercials genre.Information on taking the right classes and getting agents and posing for head shots and picking your commercial acting niche appear elsewhere.But f
Personally, I'm not a hunter, but they've got the right idea when it comes to attracting and honing in on a target. Instead of doing what they think will work, hunters try to get into the mindset of their target. They adapt their clothes, smell, behavior and thought process all to the targets they are going after. If they are going after deer, they try to think like a deer; a pheasant, think like a pheasant. Designers can learn a lot from hunters.
If a hunter knows little or nothing about his targets, he starves. If a designer knows little or nothing about his targets, he wastes the client's time and money.
Think about it, if your designer knows everything about the groups you're targeting: their age, their family life, income, likes/dislikes, voting preferences, where they shop, how they shop, etc., how much more focused and effective do you think your marketing message will be?
When you meet with a design firm about doing some work for you don't be surprised if they interview you, in fact you should demand it.
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, you as a business owner have clients you have to reach, that's what marketing and design does - it's outreach. If you hire someone who knows how to reach (or hunt) for these groups of people, your business will grow, if you hire a designer that doesn't understand marketing or how to hunt for your customers…well, your business starves.
Does that make sense?
Effective Medical Billing: Get Paid On Time
Timely medical claim reimbursement/payments for the medical provider are a serious problem by most of medical practices nowadays. How can a medical practice survive with slow revenue? too many claims denial and rejection? The solution here is to get the collection done as effectively as it can.Empirically, insurance companies will delay or deny claims payments! They are very slow on medical revi
If a hunter knows little or nothing about his targets, he starves. If
a designer knows little or nothing about his targets, he wastes the client's time
and money. Timely medical claim reimbursement/payments for the medical provider are a serious problem by most of medical practices nowadays. How can a medical practice survive with slow revenue? too many claims denial and rejection? The solution here is to get the collection done as effectively as it can.Empirically, insurance companies will delay or deny claims payments! They are very slow on medical revi
Think about it, if your designer knows everything about the groups you're targeting: their age, their family life, income, likes/dislikes, voting preferences, where they shop, how they shop, etc., how much more focused and effective do you think your marketing message will be?
When you meet with a design firm about doing some work for you don't be surprised if they interview you, in fact you should demand it.
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, you as a business owner have clients you have to reach, that's what marketing and design does - it's outreach. If you hire someone who knows how to reach (or hunt) for these groups of people, your business will grow, if you hire a designer that doesn't understand marketing or how to hunt for your customers…well, your business starves.
Does that make sense?
Image is Everything, Almost
During the good old days, a business could get away with scribbling a note or pecking on a typewriter long after the ribbon should have been replaced and sending it to a customer or potential one. The carbon paper placed between the original to make a copy for in-house records was acceptable even if it smeared. Using whiteout and typing over the mistake even though the correction was still noticeable w
ong>you should demand it. During the good old days, a business could get away with scribbling a note or pecking on a typewriter long after the ribbon should have been replaced and sending it to a customer or potential one. The carbon paper placed between the original to make a copy for in-house records was acceptable even if it smeared. Using whiteout and typing over the mistake even though the correction was still noticeable w
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, you as a business owner have clients you have to reach, that's what marketing and design does - it's outreach. If you hire someone who knows how to reach (or hunt) for these groups of people, your business will grow, if you hire a designer that doesn't understand marketing or how to hunt for your customers…well, your business starves.
Does that make sense?
The Art of Looking Busy on the Job for Office Workers
Good for you, for finishing all your work for the day. The boss is running around, just looking for someone to delegate more work to, but he's so distracted by things that if you look busy he may just pass you by. Here are some tips that worked for my friends and I back when I was a corporate cubicle resident.Act cool and keep your eyes focused on whatever you're doing. If you look around the ro
out of your marketing and design investment, make
sure the designer can say what I say to clients, "The only person who knows
your clients better than me is you". Good for you, for finishing all your work for the day. The boss is running around, just looking for someone to delegate more work to, but he's so distracted by things that if you look busy he may just pass you by. Here are some tips that worked for my friends and I back when I was a corporate cubicle resident.Act cool and keep your eyes focused on whatever you're doing. If you look around the ro
Here's the deal, you as a business owner have clients you have to reach, that's what marketing and design does - it's outreach. If you hire someone who knows how to reach (or hunt) for these groups of people, your business will grow, if you hire a designer that doesn't understand marketing or how to hunt for your customers…well, your business starves.
Does that make sense?
Thanks for taking out of your day to read this article; please contact me at 480-391-0704, or email me at comments@candographics.com and let me know how this helped you.
Now, if you'll excuse me, I have a gunny suit to try on. Happy "hunting"
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