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Write You - Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Companies thrive on promotion. Most companies have their people on staff whose soul purpose is to crate promotions and promotional rewards.These promotional rewards are similar to customer incentives in that they are trying to sell products to both new and loyal customer. But unlike some incentive programs whic
"If you're rubbish, a red shirt won't stop you from losing," Barton says in the article.
The same is true in soccer. Five teams in the Euro 2004 competi
Imagine arriving at your home or business only to find it burned to the ground. For too many people, that scenario is a frightening reality. To just about any home or business owner, a fire is the most detrimental of all disasters. Charred remains of furniture, equipment and personal belongings stand as reminders of w
Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.
A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if winning is your game.
She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been playing with an unfair advantage. Just seeing their red kit is seemingly enough to cow their opponents into submission even before a ball is kicked.
The report highlights how Russell Hill and Robert Barton of Durham University in the UK tracked success in four Olympic sports: boxing, taekwondo, Greco-Roman wrestling and freestyle wrestling.
According to the report, in these sports athletes do not wear national colours, but are randomly assigned either red or blue.
The article journals of 441 bouts, reds won 242 and in all four sports reds triumphed in more contests. And the red advantage was higher in close encounters: 62 per cent of red-garbed competitors won these. But in pushover contests there were similar numbers of red and blue winners.
"If you're rubbish, a red shirt won't stop you from losing," Barton says in the article.
The same is true in soccer. Five teams in the Euro 2004 competi
There are a vast array of printers on the market and an even greater array of ink cartridges. As printer manufacturers bring out a new printer they are just as likely to bring out new ink cartridges to go with them.This can cause problems for businesses to keep track of office running costs as there can be a co
She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been playing with an unfair advantage. Just seeing their red kit is seemingly enough to cow their opponents into submission even before a ball is kicked.
The report highlights how Russell Hill and Robert Barton of Durham University in the UK tracked success in four Olympic sports: boxing, taekwondo, Greco-Roman wrestling and freestyle wrestling.
According to the report, in these sports athletes do not wear national colours, but are randomly assigned either red or blue.
The article journals of 441 bouts, reds won 242 and in all four sports reds triumphed in more contests. And the red advantage was higher in close encounters: 62 per cent of red-garbed competitors won these. But in pushover contests there were similar numbers of red and blue winners.
"If you're rubbish, a red shirt won't stop you from losing," Barton says in the article.
The same is true in soccer. Five teams in the Euro 2004 competi
We all know word of mouth is one of the most powerful forms of advertisement available to a business of any size. But there is more to the word of mouth concept than many business owners know.As a business owner some of your best leads have likely been referred by previous customers. Positive feedback from one
The report highlights how Russell Hill and Robert Barton of Durham University in the UK tracked success in four Olympic sports: boxing, taekwondo, Greco-Roman wrestling and freestyle wrestling.
According to the report, in these sports athletes do not wear national colours, but are randomly assigned either red or blue.
The article journals of 441 bouts, reds won 242 and in all four sports reds triumphed in more contests. And the red advantage was higher in close encounters: 62 per cent of red-garbed competitors won these. But in pushover contests there were similar numbers of red and blue winners.
"If you're rubbish, a red shirt won't stop you from losing," Barton says in the article.
The same is true in soccer. Five teams in the Euro 2004 competi
Consider your life as a business enterprise. Overshadowing everything else is a business goal and a strategy to reach that goal. Also there is a business philosophy, the red thread that gives meaning of existence to the enterprise. Now consider your life. You need one or several goals, immaterial and mat
The article journals of 441 bouts, reds won 242 and in all four sports reds triumphed in more contests. And the red advantage was higher in close encounters: 62 per cent of red-garbed competitors won these. But in pushover contests there were similar numbers of red and blue winners.
"If you're rubbish, a red shirt won't stop you from losing," Barton says in the article.
The same is true in soccer. Five teams in the Euro 2004 competi
Throughout your business lifecycle, your business and management team will face ongoing challenges. Some of these are within your area of expertise and others force you to learn new skills and achieve new insights as a business leader or owner. How well you respond to these business challenges will dictate how well y
"If you're rubbish, a red shirt won't stop you from losing," Barton says in the article.
The same is true in soccer. Five teams in the Euro 2004 competition who had predominantly red in one of their two kits all did significantly better while wearing red, scoring around one extra goal per game.
Such effects could be due to instinctive behaviour, says Barton. In animal displays red in particular seems to vary with dominance and testosterone levels. Human competitors might experience a testosterone surge while wearing the colour, he says, or feel submissive when facing a scarlet opponent.
Evolutionary psychologist Robin Dunbar from the University of Liverpool speculates that primate eyes may be particularly sensitive to red. "The significance is then a matter of context," he says. Red fruit is good; red competitors are bad.
Performance director of the Great Britain taekwondo team, Gary Hall, says most of his athletes don't have a strong colour preference. But he says that if red is an advantage the sport should consider changing kits. "We should take out any anomaly like that," Hall told New Scientist.
Source: New Scientist Magazine on 18 May 2005
Colour is essential to both personal and corporate branding.
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