| Write You |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Internet and Businesses Online > Web Design > 12 Common Web Design Mistakes That Drive Your Customers Away |
|
Write You - 12 Common Web Design Mistakes That Drive Your Customers Away
I Don't Want To Pay For Auto Insurance! What's It For Anyway? utdated information.There are approximately 20 various types of insurance policies available and auto, home, life and health top the charts.The concept of insurance has been recorded to be first practiced as far back as 2nd and 3rd millennium B.C. Just about anything you think about or hold value too these days can be insured. Auto or vehicle insurance is one of the most common types of insurance and is a basic policy to protect you against losses incurred from car accidents, theft, vandalism and v 9. Too Many Clicks Needed We’re all impatient and in a hurry. Our online waiting threshold is much less than off-line. If more than a few clicks are required to get to a page, you’ll lose a prospect every time. 10. Lack of Contact Information This also seems obvious, but I have searched numerous web sites for contact phone numbers – and I am amazed how many times I was unable to find one. Just because a web site is online doesn’t mean a prospect only wants to contact you online. 11. Form Frustration The large majority of online forms are too lengthy. Get rid of questions/fields that simpl Google Adwords Promotion Secrets To Explode Sales “Cheaper by the dozen” might be a good sales pitch but it certainly is not a good web site strategy.No doubt, Google Adwords promotion strategies can drive highly-targeted prospects to your website, and can also become highly profitable for you -- provided it's done right.As a matter of fact, this traffic strategy can send qualified prospects to your website, nearly instantly.Unfortunately, the vast majority of website owners DON'T use Google Adwords effectively, and thus end up wasting money instead. (Or at least they dramatically limit the amount of profit they In the early to mid 1990s, commercial web sites weren’t very common and just about every “live” site was considered acceptable. With tens of millions of sites online now, users will not tolerate unprofessional and disorganized sites that don’t provide the information or solutions they are looking for and expect. Web design mistakes can have a tremendous negative impact on business growth. At best, they upset your prospects. Worse, though, is you lose them forever. Here are 12 common web design mistakes you must avoid to please your visitors and grow your business: 1. Lack of Focus Too many web sites leave visitors wondering what the site is about. Be sure your home page explicitly conveys what you do and the value you offer, and entices them to explore other pages for additional information. 2. Text-heavy Pages Actually, lots of text is OK, just don’t use lengthy paragraphs with no visual breaks. Reading online is much different than print. Use the following to break-up blocks of text: shorter, more focused paragraphs; headlines and subheads; bullets and numbers; a few well-placed photos or graphics; and appropriate white space. 3. Legibility Issues Dark fonts on dark backgrounds, light fonts on light backgrounds, and tiny fonts that strain the eye are obviously poor choices. Use common sense. 4. “Noise” and Clutter Even if you have a great site, if your visitors are forced to wade through long blocks of copy, promotional offers, animation, sales pitches, and worthless dribble, you’ll quickly confuse them and drive them away. 5. Blatant Advertising While we all hope to use our web site to move prospects along in the sales process, in-your-face advertising isn’t the answer. Information, solutions and value will do the job more effectively. And while pop-up ads are widely used and acceptable, full screen pop-ups that are difficult to close infuriate everyone. 6. Navigation Issues A clearly obvious navigational panel makes sense doesn’t it? But common sense isn’t always common practice. How easily can a newcomer navigate your site? 7. Inappropriate Graphics and Photos Photos and graphics can visually enhance the appearance of your site as well as support and substantiate your copy. But don’t use load-intensive graphics or photos of your corporate office which are relevant to no one. 8. Outdated Information Nothing screams “unprofessional” any louder than outdated information. 9. Too Many Clicks Needed We’re all impatient and in a hurry. Our online waiting threshold is much less than off-line. If more than a few clicks are required to get to a page, you’ll lose a prospect every time. 10. Lack of Contact Information This also seems obvious, but I have searched numerous web sites for contact phone numbers – and I am amazed how many times I was unable to find one. Just because a web site is online doesn’t mean a prospect only wants to contact you online. 11. Form Frustration The large majority of online forms are too lengthy. Get rid of questions/fields that simply Section 508 - Your site is compliant, but is it accessible? your visitors and grow your business:Section 508 - you followed the letter of the law, but what about the spirit of the law? What is Section 508 trying to accomplish, anyway?Section 508 was enacted to eliminate barriers in information technology, to make available new opportunities for people with disabilities, and to encourage development of technologies that will help achieve these goals. The law applies to all Federal agencies when they develop, procure, maintain, or use electronic and information t 1. Lack of Focus Too many web sites leave visitors wondering what the site is about. Be sure your home page explicitly conveys what you do and the value you offer, and entices them to explore other pages for additional information. 2. Text-heavy Pages Actually, lots of text is OK, just don’t use lengthy paragraphs with no visual breaks. Reading online is much different than print. Use the following to break-up blocks of text: shorter, more focused paragraphs; headlines and subheads; bullets and numbers; a few well-placed photos or graphics; and appropriate white space. 3. Legibility Issues Dark fonts on dark backgrounds, light fonts on light backgrounds, and tiny fonts that strain the eye are obviously poor choices. Use common sense. 4. “Noise” and Clutter Even if you have a great site, if your visitors are forced to wade through long blocks of copy, promotional offers, animation, sales pitches, and worthless dribble, you’ll quickly confuse them and drive them away. 5. Blatant Advertising While we all hope to use our web site to move prospects along in the sales process, in-your-face advertising isn’t the answer. Information, solutions and value will do the job more effectively. And while pop-up ads are widely used and acceptable, full screen pop-ups that are difficult to close infuriate everyone. 6. Navigation Issues A clearly obvious navigational panel makes sense doesn’t it? But common sense isn’t always common practice. How easily can a newcomer navigate your site? 7. Inappropriate Graphics and Photos Photos and graphics can visually enhance the appearance of your site as well as support and substantiate your copy. But don’t use load-intensive graphics or photos of your corporate office which are relevant to no one. 8. Outdated Information Nothing screams “unprofessional” any louder than outdated information. 9. Too Many Clicks Needed We’re all impatient and in a hurry. Our online waiting threshold is much less than off-line. If more than a few clicks are required to get to a page, you’ll lose a prospect every time. 10. Lack of Contact Information This also seems obvious, but I have searched numerous web sites for contact phone numbers – and I am amazed how many times I was unable to find one. Just because a web site is online doesn’t mean a prospect only wants to contact you online. 11. Form Frustration The large majority of online forms are too lengthy. Get rid of questions/fields that simpl Color Printing lity IssuesColor printing furnishes reproduction of images and text in color, which cannot be produced in monochrome printing processes. The technique is also referred to as four-color process printing when only CMYK, i.e., cyan, magenta, yellow, and black are used while printing. Six-color process printing is another method of color printing that involves addition of orange and green colors to the traditional CMYK color scheme, making possible more vibrant color combinations.However, a se Dark fonts on dark backgrounds, light fonts on light backgrounds, and tiny fonts that strain the eye are obviously poor choices. Use common sense. 4. “Noise” and Clutter Even if you have a great site, if your visitors are forced to wade through long blocks of copy, promotional offers, animation, sales pitches, and worthless dribble, you’ll quickly confuse them and drive them away. 5. Blatant Advertising While we all hope to use our web site to move prospects along in the sales process, in-your-face advertising isn’t the answer. Information, solutions and value will do the job more effectively. And while pop-up ads are widely used and acceptable, full screen pop-ups that are difficult to close infuriate everyone. 6. Navigation Issues A clearly obvious navigational panel makes sense doesn’t it? But common sense isn’t always common practice. How easily can a newcomer navigate your site? 7. Inappropriate Graphics and Photos Photos and graphics can visually enhance the appearance of your site as well as support and substantiate your copy. But don’t use load-intensive graphics or photos of your corporate office which are relevant to no one. 8. Outdated Information Nothing screams “unprofessional” any louder than outdated information. 9. Too Many Clicks Needed We’re all impatient and in a hurry. Our online waiting threshold is much less than off-line. If more than a few clicks are required to get to a page, you’ll lose a prospect every time. 10. Lack of Contact Information This also seems obvious, but I have searched numerous web sites for contact phone numbers – and I am amazed how many times I was unable to find one. Just because a web site is online doesn’t mean a prospect only wants to contact you online. 11. Form Frustration The large majority of online forms are too lengthy. Get rid of questions/fields that simpl GMail - The New Frontier pop-up ads are widely used and acceptable, full screen pop-ups that are difficult to close infuriate everyone.If you have even a passing interest in the topic of GMail, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of GMail.Google's email service has stopped playing hard to get.Google's Gmail, operated on a test basis since last spring, this week dramatically increased the potential number of users of the Web-based service. The move could mean Google is getting ready for a public rollout of G 6. Navigation Issues A clearly obvious navigational panel makes sense doesn’t it? But common sense isn’t always common practice. How easily can a newcomer navigate your site? 7. Inappropriate Graphics and Photos Photos and graphics can visually enhance the appearance of your site as well as support and substantiate your copy. But don’t use load-intensive graphics or photos of your corporate office which are relevant to no one. 8. Outdated Information Nothing screams “unprofessional” any louder than outdated information. 9. Too Many Clicks Needed We’re all impatient and in a hurry. Our online waiting threshold is much less than off-line. If more than a few clicks are required to get to a page, you’ll lose a prospect every time. 10. Lack of Contact Information This also seems obvious, but I have searched numerous web sites for contact phone numbers – and I am amazed how many times I was unable to find one. Just because a web site is online doesn’t mean a prospect only wants to contact you online. 11. Form Frustration The large majority of online forms are too lengthy. Get rid of questions/fields that simpl Working From Home: Is Telecommuting For You? utdated information.Working from home sounds like a great option doesn’t it? Certainly, you can read many articles on the Internet extolling the virtues of working from home and probably wish you could park your car in your garage and start telecommuting right away!I’ve worked from home for close to two years now and absolutely love it.This article will not list the benefits of working from home. Anyone can quickly figure out on their own that having no commute, no office politics, flexible 9. Too Many Clicks Needed We’re all impatient and in a hurry. Our online waiting threshold is much less than off-line. If more than a few clicks are required to get to a page, you’ll lose a prospect every time. 10. Lack of Contact Information This also seems obvious, but I have searched numerous web sites for contact phone numbers – and I am amazed how many times I was unable to find one. Just because a web site is online doesn’t mean a prospect only wants to contact you online. 11. Form Frustration The large majority of online forms are too lengthy. Get rid of questions/fields that simply are not needed. And don’t identify one as mandatory if it really isn’t. 12. No Privacy Policy In the age of rampant spam, we all want to be certain we are offering our e-mail address to someone who will protect it carefully. If you ask for an e-mail address on one of your forms, let your prospects know that you will not sell or distribute their address to anyone (if that’s true of course). Your prospects are visiting your web site specifically for the content. But the appearance and usability are also critical factors. If a visit to your web site is a positive experience, you have a much better chance of converting prospects to clients.
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Career Challenge; Franchise Agreements and Time to Open Location Marketing - It's Not a Department! Tracking Your Traffic Exchange Splash Pages To Success
|