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What Makes a Good Marketing Consultant?
I spent over thirty years of my life as an advertising consultant and I must say it’s been an amazing experience. I’ve met terrific businesses, people, and made many frien

ften you are sent in with a specific list of questions that you must ask of employees working in various departments. You need to do everything from getting the

Advertising Balloon - Let Your Ad Touch The Sky
One of the warmest pleasures of life is to gaze at pretty colorful balloons flying in a sunny sky. If you want to translate pure pleasure into profit and make your company name soar above

They call them mystery shoppers, or secret shoppers and as far as anyone knows what they do is to go in and evaluate stores and restaurants to see how the service is. There are rumors that some people make a full time living doing mystery shops, while others say that it is a good way to make a little bit of extra money. What is the truth about mystery shoppers jobs, and is it right for you?

The first thing that you might be surprised to learn is that when you become a mystery shopper you are actually working for a broker company. Stores come to these companies looking for people to evaluate their products and their sales staff. Often you are sent in with a specific list of questions that you must ask of employees working in various departments. You need to do everything from getting the

The Power Of The Package
Hey branders, marketers, product development managers and packaging pros. It's time to step up to the plate with your product packaging. Mainstream advertising is losing ground. No one is

ce is. There are rumors that some people make a full time living doing mystery shops, while others say that it is a good way to make a little bit of extra money. What is the truth about mystery shoppers jobs, and is it right for you?

How Context Affects Value in Small Business Marketing
Here's another Marketing Comet principle: Value is always 100% subjective."But $1 is worth a $1, and some items are commodities with fixed values right?" Well, without going into e

What is the truth about mystery shoppers jobs, and is it right for you?

How To Make Boring Businesses Exciting
Wouldn't it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren't very sexy; in fact, some businesses are downright boring. As a cons

tery shopper you are actually working for a broker company. Stores come to these companies looking for people to evaluate their products and their sales staff. Often you are sent in with a specific list of questions that you must ask of employees working in various departments. You need to do everything from getting the

Why You Need Ergonomically Correct Office Furniture
Most people spend long hours each week in their office, making it very important to have the right style of furniture. While comfort is important, you really need to be more focused on th

ften you are sent in with a specific list of questions that you must ask of employees working in various departments. You need to do everything from getting the name and a description of the employee to tracking their response and response time. Many times they must acknowledge you within a certain amount of time or you will need to start the dialog.

The money is good if you are well scheduled. You can easily do a shop in under an hour and can make up to $25 in product and reimbursement for doing the shop. Of course you will also need to fill out the online questionnaire from the shop and provide proof of purchase. (this may include a digital photo of the receipt)

So yes, you can make money by being a secret shopper, just make sure that you are signed up with a legitimate company o

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Business jets have become more affordable and are more sought after by today's top executives as their primary means of air travel. Here are some things to consider when deciding if a business jet is the right idea for you or your business.

The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business.

the best way to get ahead is to stand out by going above and beyond. You have to work harder and smarter, have good ideas, develop a good reputation, and also increase your knowledge base

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