Organizations are hobbled by beliefs that have always rested on faulty evidence. This essay aims to help you identify and check the critical assumptions your organization is relying on.

Recent marketing studies reveal that most marketing strategies directed toward women fail to live up to potential due to lack of appropriate market segmentation.
Businesses that are the most successful and consistently reach women with targeted marketing efforts take advantage of the different ways in which women collect information and make consumer decisions. As a business owner you can capture the female buying power through specifically targeted marketing strategies toward women versus the traditional marketing strategy.

Yet with all of this technology at our fingertips, it is easy to lose sight of what makes essential and productive communication between team leaders and employees. Of particular concern is the kind of communication that focuses on the upward communication that leads to productivity and high performance.

Minority certification can help you grow your business quickly. What to consider when applying.

Leadership is a marathon, not a sprint. All too often leaders push themselves as if they are sprinting and fail to make it to the finish line. They burnout. In this article Bill Pullen looks at three different leaders and how they pushed themselves to the edge then stepped back and saw the impact of doing so.

Suddenly and silently, the world's demand for ethanol is about to explode, creating a global business that could make early investors wealthy. It's about time! Ever since I first met Elisabeth and began visiting her family's sugar cane farm in Brazil, we've been talking about a future in which millions of cars would run on ethanol.

Market research plays two roles in the communication processes of any business system. First, it is part of the marketing intelligence feedback process. It provides decision makers with data on the effectiveness of the current employed techniques and provides insights for necessary changes.

If you actively work a lot of joint venture deals, or are planning to do joint ventures in the future, then it's just a matter of time before someone tries to cheat you out of money one way or another. But, there is a way to almost completely avoid getting cheated out of money with a joint venture partner that is actually pretty simple. So simple, almost nobody I know does this, and yet, it will help you sleep like a baby at night knowing you have your bases covered.

What is the difference between a PO box (rented at the Post Office) and a Private Mailbox (rented at a The UPS Store location)? There are several differences listed below.

Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manager who is asking a market researcher about the future sales of a certain new product. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future. This series of articles presents examples from the arts (see part I), business (see part II), and science (see part III).